2008-07-11 23:48:06 -

www.synygy.com - Synygy, Inc., a recognized authority in sales performance and sales compensation management, announces the release of the summer edition of SYNYGY Sales Performance Management Magazine. This latest issue, available at www.synygymagazine.com, focuses on the proactive processes organizations must employ to maximize sales effectiveness.

In his introductory column, Synygy president and CEO Mark A. Stiffler notes that few companies can sustain their business simply by reacting to external pressures. To succeed over the long term, companies must develop a culture of proactivity that extends throughout the organization and is instilled in every role and function, including sales operations. (The key components of this function, and the evolving strategic importance of sales operations management, are laid out in a

"Q&A" discussion with Mr. Stiffler found elsewhere in the issue.)

The cover feature, "Road Test: Proactive Modeling of Sales Compensation Plans," examines both the pitfalls of not modeling a sales comp plan, as well as the benefits in knowing the expected cost and return of sales compensation that can be achieved through proactive modeling. Whether the plan is remaining the same, undergoing minor changes, or being subjected to a major overhaul, regularly putting a sales comp plan through its paces affords a deeper understanding of its ongoing effects on individuals, sales teams, and the company as a whole.

Related to the foresight provided by modeling is the insight obtained through effective sales analysis. The article "Enabling Analysis" explains how proper sales analysis can move an organization away from quota achievement as a primary measure of performance.

Also in the issue: a closer look at Sales Training 2.0, territory management best practices, and a recap of the spring Synygy Sales Performance Conference.

The summer edition and past issues of SYNYGY Magazine are available at www.synygymagazine.com.

About Synygy

Synygy created the sales compensation management (SCM) market and is the most experienced provider of SCM solutions. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 17 consecutive years of success.

Synygy's software and services eliminate the problems of strategic misalignment because of an inability to implement and manage the sales compensation plans that companies desire; misunderstood plans and inaccurate results that fail to drive needed sales force behaviors; lack of management information that fails to provide visibility into the effectiveness of strategy execution; and an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications. www.synygy.com

Synygy, Inc.
Karen Tulis, 610-494-3300
tulis@synygy.com