2009-11-10 18:28:01 -

Synfora, Inc., the premier provider of high level synthesis tools for integrated circuit and system designers of large, complex processing applications, has hired Andrew Haines, a semiconductor and EDA (electronic design automation) marketing executive with more than 30 years experience, as vice president of worldwide marketing. Mr. Haines will lead Synfora’s marketing efforts as the company continues to expand the

technology leadership position of the company’s PICO : High Level Synthesis platform.

“Andrew is the perfect fit for taking our marketing organization to the next level,” said Simon Napper, President and CEO, Synfora. “As we continue to expand both the SoC and FPGA product lines and markets, Andrew’s impressive industry knowledge, combined with successful business strategy development and management, will be crucial to position Synfora for its next phase of growth.”


Mr Haines’s previous experience includes all aspects of product and corporate marketing, positioning companies for IPO, marketing communications and OEM license negotiations. Immediately prior to joining Synfora, he was vice president of marketing at Synopsys, Inc.

and senior vice president of marketing at Synplicity, Inc. Mr. Haines joined Synplicity in 1996, directing the marketing activities from initial market entry through the successful IPO and then leading the marketing effort for Synplicity as a public company. Earlier positions include director of marketing, Actel Corporation; ASIC strategic marketing manager, VLSI Technology, Inc.; and major accounts marketing manager, Intel Corporation. He holds a B.S. in Physics from the University of Wisconsin.

“In the past year, Synfora has experienced impressive growth in revenue, customer base and product development,” said Andrew Haines, vice president of marketing, Synfora. “The company is well positioned to help developers of both SoC and FPGAs simplify design complexity and reduce area and power consumption while meeting performance requirements. I look forward to working with this team of recognized experts in algorithmic C synthesis.”


About Synfora

Synfora, Inc. is the premier provider of high level synthesis tools used to design complex systems-on-chips (SoCs) and FPGAs. Synfora's PICO C Synthesis tool offers designers of large, complex subsystems productivity gains at the highest-level design abstraction and delivers high QoR. Synfora serves customers worldwide in the audio, video, imaging, wireless, and security segments of the integrated circuit (IC) design market. The company's investors are ATA Ventures, Foundation Capital, U.S. Venture Partners, Wafra, and Xilinx. For the latest information on Synfora, please visit www.synfora.com : .


Note to Editors :

A photo of Andrew Haines is available upon request

PR for Synfora – Cayenne Communication LLCMichelle Clancy,

252-940-0981 michelle.clancy@cayennecom.com : mailto:michelle.clancy@cayennecom.com