2009-11-11 16:40:03 -

Switch and Data (NASDAQ: SDXC), a leading provider of network-neutral data center and Internet exchange services, announced its “Financial Market Structure: Architectural and Infrastructure Challenges in the New Trading World” event will address the challenges facing today’s financial technologists. The event will be held at the Helmsley Hotel in New York from 6pm to 9pm on November 19. Senior Analyst Kevin McPartland of the TABB Group will lead the discussion among a panel comprised of senior executives from Goldman Sachs, UBS, Lime Brokerage, Reliance Globalcom and CFN Services.

Focusing on the latest trends and challenges facing hedge funds, asset managers, proprietary traders, sell-side firms and service providers’, these experts will discuss ways to efficiently upgrade a trading infrastructure to handle today’s

changes in market structure. In addition, the agenda will include strategic discussions on ways to obtain and maintain a competitive edge in today’s.



- Fragmented marketplace
- Uncertain regulatory environment, and
- Endless latency pursuits


“We are excited to host an event to focus thought leadership on the challenges facing financial technologists,” said John Panzica, Vice President Financial Services Practice for Switch and Data. ”The rapidly changing environment is forcing financial institutions to taking a second look at their infrastructure and strategies. Our expert panelists will discuss the changes and evolving trends around the issues of infrastructure and market access that financial technologists must follow to remain ahead of the competition.”


Panzica will host the event with panelists including: Nigel Faulkner, Managing Director, CTO, Equities Technology, Goldman Sachs; George Hessler, Executive Vice President, Lime Brokerage; William Warner, Director, Sales Engineering, Reliance Globalcom; Mark Casey, President, CFN Services and Josh Schubkegel, Executive Director, Client Facing Technology at UBS.

For more information on the event, please go to: www.stcassociates.com/clients/switchdata/broadcast/agenda_v1.6.1 .. : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

To attend this event, please RSVP at: www.stcassociates.com/clients/switchdata/broadcast/rsvp.asp?f=20 .. : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

The event will be held at the New York Helmsley Hotel located at 212 E.

42 nd Street in New York City from 6:00 p.m. to 9:00 p.m. with the panel discussion between 7:00 p.m. and 8:30 p.m. Corporate sponsors include: Reliance Globalcom, Hudson Fiber Network, CFN Services, IPC and Optimum Lightpath. Panel moderation will be by the TABB Group.



About Switch and Data

Switch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic.
Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX ® — the world's first commercial Internet exchange.

Important information about Switch and Data is routinely posted to the investor relations section of the company's website www.switchanddata.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

For copies of all Switch and Data press releases and SEC filings, please visit the website. To automatically receive Switch and Data financial news by email, please visit the website and subscribe to Email Alerts.

Investors are encouraged to check Switch and Data's website frequently to access the most up-to-date information.



STC AssociatesJennifer Handshew, 212-725-1900 ext. 228 jhandshew@stcassociates.com : mailto:jhandshew@stcassociates.com orSwitch
and DataChris Reid, 813-207-7722 creid@switchanddata.com : mailto:creid@switchanddata.com