2009-11-30 16:32:00 -

Susan Davis International (SDI) today announced it has won the Stevie Award for its work on the 2009 Secretary of Defense Employer Support Freedom Award campaign. The campaign was conducted on behalf of the Department of Defense agency Employer Support of the Guard and Reserve : (ESGR).

The Freedom Award : publicly recognizes employers who provide exceptional support to their National Guard and Reserve employees. The goal of the campaign was to increase the Freedom Award’s visibility among the military community who can nominate their employers and create broader public awareness of the award, the nominated organizations and the recipients.

Using both traditional and new media, Susan Davis International aggressively incorporated earned print, online and broadcast

media; OpEds, video news releases, print, online and broadcast public service announcements; print and online paid advertisements; a newly created Freedom Award Web site; and outreach to military organizations and associations to achieve over 100 million media impressions and increase nominations by nearly 50%. The campaign dramatically increased awareness of the Freedom Award and focused public attention on the contributions of supportive Guard and Reserve employers.

“It is a privilege for each of us at SDI to work with ESGR on the Freedom Award and it is an honor for our team to be recognized for their great work on this campaign,” said Susan Davis, chairman of SDI. “Now, more than ever, citizen soldiers are critical to our national defense and the Freedom Award recognizes those U.S. employers who demonstrate above and beyond support for their Guard and Reserve employees. We’re proud to have the chance to support their work, and proud of this award recognizing our efforts.”


The Stevie Awards for Women in Business : is an international competition recognizing the accomplishments of outstanding women executives, business owners, and the companies they run. More than 1,100 entries from organizations of all sizes and in virtually every industry were submitted for consideration for the 2009 awards.



About Susan Davis International

Susan Davis International (SDI), named one of the top five small public relations firms in the U.S., is a full-service public relations and strategic communications firm with a 25-year history of producing award-winning campaigns and special events. Clients include multinationals, the U.S. and foreign governments, cultural institutions and national landmarks, the entertainment and sports industries, non profits and trade associations. To learn more about SDI, visit www.susandavis.com : .


About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service.

Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com : .



Keyword Tags:

communications campaign, communications campaigns, sdi marketing, stevie award, stevie awards, susan davis international

Susan Davis International (SDI)Phillip Johnson, 202-414-0797 pjohnson@susandavis.com : mailto:pjohnson@susandavis.com