2008-07-24 21:20:03 -
www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/d3a9c6/successfully_embed) has announced the addition of the "Successfully Embedding Innovation" report to their offering.
In the current business climate, organizations are feeling increasing external pressure to show continued growth, and many CEOs are turning to innovation to drive that growth. The term innovation is ubiquitous -- it's in
news headlines, on the covers of magazines, and written about in books. But what does innovation encompass? Our definition includes four key elements:
1. Product/Service innovation: This type of innovation results in products or services that can be priced and sold externally.
2. Operational innovation: This is internal innovation focused on making the business more effective and/or improving the customer experience.
3. Business model innovation: This is innovation that combines new strategy, processes, and organizational models to create entirely new ways of doing business. Such innovation typically relates to business relationships such as joint ventures; licensing agreements; and partnerships with universities, suppliers, customers, or competitors.
4. Innovation enablers: This category of innovation includes tools, structures, and cultural fundamentals that create an environment where innovation can thrive. It takes time and focused effort for enterprises to shift their paradigms and integrate innovation into their business strategies and cultures. What does an organization do when employees cling to the way things have always been done? How can leaders convince employees that innovation represents something other than more work?
This study seeks to answer these questions. The study team and participants set out to investigate how best-practice organizations achieve success in innovation, ingrain it into their organizational cultures, and make it part of each employee's job. The research also examines technologies, applications, and other tools being used to support innovation, as well as methods of measuring innovation performance.
Study Scope:
The objectives of this study focus on the enablers of innovation:
- How do organizations successfully embed innovation into their cultures?
- How can organizations overcome resistance from employees who cling to the way they have worked in the past?
- How can organizations shift to a perspective in which employees view innovation as the way business is done?
In support of these objectives, the study team worked with the subject matter expert to identify organizations with proven successes in the following scope areas:
1. Creating a strategy to embed innovation
2. Defining roles and structures to support innovation engagement
3. Understanding the cultural and technical enablers
4. Designing ongoing communication and change management tactics
5. Evaluating key innovation measures
The organizations selected for deep, detailed study through structured data collection and site visits (aka "partners") demonstrate superior performance in one or more of the study focus areas. The goal of the project was to examine organizations that excel in one or more aspects of the scope and to identify the best practices from all the researched organizations. To achieve this goal, the study team selected potential best-practice partners that had demonstrated excellence and a history of success in the scope areas above. Project sponsors formed the final list of partners by choosing from among the candidates.
Key Topics Covered:
Sponsor and Partner Organizations
Executive Summary
Study Findings
Chapter 1 Creating a Strategy to Embed Innovation
Chapter 2 Defining Roles and Structures to Support Innovation Engagement
Chapter 3 Understanding the Cultural and Technical Enablers
Chapter 4 Designing Ongoing Communication and Change Management Tactics
Chapter 5 Evaluating Key Innovation Measures
Chapter 6 Lessons Learned
Partner Organization Case Studies
Air Products and Chemicals Inc.
Boston Scientific Cardiovascular Division
Computer Sciences Corporation
Ethicon Endo-Surgery
Hewlett-Packard Company Imaging and Printing Group
Companies Mentioned:
- Air Products and Chemicals Inc.
- Boston Scientific Cardiovascular Division
- Computer Sciences Corporation
- Ethicon Endo-Surgery
- Hewlett-Packard Company Imaging and Printing Group
For more information visit
www.researchandmarkets.com/research/d3a9c6/successfully_embed
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
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