2012-02-15 07:02:13 -

TOMRA has been a leader in resource optimization for four decades, but at no
  time has our leadership in creating a sustainable economy been more critical
  than it is right now.  As part of our work to constantly improve our own
  practices and make the most of our internal resources, the management of
  TOMRA has decided that the Group will undergo a strategic transformation,
  where all TOMRA companies are to be brought together under one brand

  During this transformation process, the various daughter companies will be
  gathered within two business areas: Collection Solutions, comprised of
  Reverse Vending (TOMRA) headed by Håkon Volldal and Compaction (Orwak)
  headed by Stefan Ek, and Sorting   Solutions, comprised of Recycling (TITECH),
  Mining (CommodasUltrasort), and Food  (Odenberg), headed by Rune
  Marthinussen.

  Why the strategic transformation?

  Until now, TOMRA has been organized as a collection of entities operating
  under different brand names - but still working for the same cause. We are
  now gathering in a united mission and vision to position TOMRA for further
  growth and a greater impact worldwide. We are proud to have been among the
  first brands to recognize that creating solutions for optimal resource
  productivity is good for the environment and even better for our customers'
  and TOMRA's business. As a unified brand, we will be stronger when it comes
  to providing concepts and system thinking that embrace and consider our
  partners, our own people, and society at large.

  Innovative technology, high quality and service level will not change

  While the names of our daughter brands will change over time, our innovative
  technology, outstanding service, and impeccable quality will not. Through
  new partnerships, additional business streams, and constant innovation,
  TOMRA will continue to evolve and thrive. The passion that has been part of
  our culture for the past forty years will keep driving us forward.

  «TOMRA's purpose is to create sensor-based solutions for optimal resource
  productivity, making sustainability profitable - with increased relevance
  and meaning. In parallel, we aim to continuously fostering a culture that
  inspires and motivates our people and customers. Our strategic
  transformation is a part of that, says Stefan Ranstrand, TOMRA's President
  and CEO.

  When
  The transformation will happen over the course of 2012 and will manifest
  throughout our internal and external communication, starting with an
  internal Brand Transformation Tour across the TOMRA organization, which was
  finalized in Krakow on 10 February.



  Media contact

  Margareth Aske, PR Director, TOMRA Group

  Mobile: +47 92 66 70 83

  Email: margareth.aske@tomra.no


  TOMRA  was  founded  on  an  innovation  in  1972 that  began  with  design,
  manufacturing  and  sale  of  reverse  vending machines (RVMs) for automated
  collection of used beverage containers.
  Today  TOMRA  is  active  in  more  than  50 markets worldwide and had total
  revenue  of ~3.5 billion NOK in  2010. TOMRA has over 1,800 employees and is
  publicly listed on the Oslo Stock Exchange.
  The TOMRA Group continues to innovate and provide cutting-edge solutions for
  optimal  resource productivity  within two  main business  areas: Collection
  Solutions (reverse vending, material recovery and compaction industries) and
  Sorting Solutions (recycling, mining and food processing industries).









































TOMRA organization: 
 hugin.info/162/R/1584653/495831.jpg

TOMRA business streams: 
 hugin.info/162/R/1584653/495830.jpg




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