2008-10-07 12:18:00 -
www.tsavo.com - Edge Communications, Inc. Ken Greenberg, 818-990-5001 ken@edgecommunicationsinc.com Tsavo Media (www.tsavo.com), a new company focused on the delivery and monetization of niche content to today's digital consumers, announced the appointment of Internet marketing veteran Steve Schepke to the new post of General Manager, Tsavo Agency.
Tsavo Agency provides monetization services to content
providers, revealing new revenue in "undermonetized" and archive content sources. The Agency also encompasses search engine marketing (SEM), search engine optimization (SEO) and search engine reputation management (SERM) services under a single organization. Tsavo Agency will draw upon the company's recent acquisition of Better, Inc., a technology-enabled services provider in the SEM sector, and Better's DONE! SEO unit.
"Tsavo Agency is an important strategic piece of the company we're building, and Steve Schepke is the ideal person to move that process forward," said Michael Jones, founder and CEO, Tsavo Media. "Steve knows every facet of the search business, and is a proven company-builder. We're delighted to add Steve to the Tsavo team."
"I'm very excited to be joining Mike and the talented team he has assembled," Schepke said. "Tsavo has a great blend of traditional and next gen SEM services that are compelling to both advertisers and publishers. The company has developed a sophisticated set of SEM tools with which to work from, and our goal is to become a market leader in online customer acquisition and site monetization services. I look forward to bringing my experience in SEM and organization-building to Tsavo, and helping the company fulfill this vision."
Schepke brings to Tsavo more than a decade of Internet marketing experience. He is the former co-CEO of Proceed Interactive, a Chicago-based search and interactive marketing agency whose clients included General Motors, Wells Fargo, Hilton Hotels and Firestone. At Proceed, he was responsible for growing the business from startup to nearly $10 million in eight years' time.
In 2005 Schepke founded Terra Firma Marketing, which brought search engine marketing and affiliate program management services to several Internet retail clients. In his most recent role he served as Director of Sales for Commission Junction (CJ), where he oversaw the North American sales effort for CJ's search marketing services. While there, his sales team added some 50 new accounts in a 12-month period, representing more than 100 percent year-over-year growth.
About Tsavo Media
Tsavo Media (www.tsavo.com) develops highly relevant content experiences for today's digital consumers, as well as niche content monetization services to publishers. The company is based in Santa Monica, Calif.
Unit Consolidates Full Complement of Search Offerings
