2007-04-12 13:35:15 -

LONG ISLAND CITY, N.Y., April 12 /PRNewswire/ -- Who: Steve Madden, Ltd. is a leading designer and marketer of fashion footwear and accessories for women, men and children.

What: Steve Madden has launched a new spring 2007 update to its groundbreaking 'Design Your Own' women's shoe collection.

Designer "wannabes" and fashion forward Steve Madden consumers can now choose from dozens of new styles, hundreds of materials and a range of shoe sizes to create the perfect pair of shoes at http://www.stevemadden.com/. The assortment of shoes includes Steve Madden's signature flats, pumps,

wedges, high or very high heels and sandals. Customers also have pattern, material, finishing and color choices which result in over a trillion possible combinations.

Where: Exclusively on the Steve Madden website.

When: The 'Design Your Own' concept was launched on the Company's e-commerce site in the fall of 2006 and was recently expanded for spring 2007.

"'Design Your Own' allows our customer the opportunity to express herself individually and stand out from the crowd," says Steve Madden. "Giving her the power to personalize a shoe she loves and providing an outlet for creative design is very exciting to me as a designer."

Steven Madden, Ltd. designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through company-owned retail stores, department stores, apparel and footwear specialty stores, and online at http://www.stevemadden.com/. The Company has several licenses for its brands, including dresses, watches, outerwear, eyewear, girls apparel, and hosiery and owns and operates 96 retail stores, including its online store. Through its wholly-owned subsidiary, Daniel M. Friedman & Associates, the Company is the licensee for Betsey Johnson handbags and belts, Ellen Tracy belts, and Tracy Reese handbags and belts.

Source: Steve Madden, Ltd.