2009-11-11 20:31:04 -

The historic Rose Bowl and Steve Clarkson’s DREAMMAKER, LLC have partnered together in a joint deal to display the billboard of the Steve Clarkson Dreammaker logo for the quarterback athletic development company. The signage debuted at the televised Washington vs U.C.L.A.

football game this week, and will be part of the Dreammaker 2010 nationwide tour, which will launch at the

Rose Bowl the weekend of February 26. The joint deal was culminated between the Rose Bowl’s General Manager Darryl Dunn and Premier Partnerships’ COO Jeff Marks on behalf of Clarkson this past summer. The construction of the sign was developed by the Ultimate Activation Company headed by President and CEO Kevin Elliott.

The signage, displayed at the North End, ties in with the 2009-2010 upcoming activities at the Bowl -- the remainder of the U.C.L.A.
football season; New Year’s January 1 Rose Bowl game; and the BCS National Championship game on January 7. This joint venture will also be part of the overall campaign of future Dreammaker charitable endeavors for 2010.

“We’re very excited about our new association with Steve Clarkson Dreammaker, LLC and are very pleased to be associated with the Clarkson name, who for the past 20 years has been developing great young student athletes,” stated Dunn. Adds Marks, “We’re very proud and honored to have arranged this first-ever deal with the Rose Bowl, in uniting Steve Clarkson’s company with the famous venue.”

“This is another giant step in the building and branding of the Dreammaker entity,” says Clarkson. “It’s a stepping stone to the new 2010 tour, and we look forward to future activities with the Bowl.”


Considered by NFL, collegiate and high school quarterbacks to be one of the most influential quarterback developers in the sport, Clarkson has trained such NFL athletes as Ben Roethlisberger, Matt Leinart, Matt Cassell and Josh Freeman. His current college quarterbacks include Matt Barkley (USC); Jimmy Clausen (Notre Dame); Terrell Pryor (Ohio State); Jake Locker (University of Washington), amongst others.

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For Dreammaker, LLCSandy Friedman, 310-854-8109 sfriedman@rogersandcowan.com : mailto:sfriedman@rogersandcowan.com Lori
Lousararian, 310-854-8104 llousararian@rogersandcowan.com : mailto:llousararian@rogersandcowan.com