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SteadyRain Partners with Waterways Journal for Website Development

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2013-07-24 17:55:32 - Award winning, St. Louis based Internet strategy, design and development firm, SteadyRain announces its partnership with Waterways Journal, a St. Louis based national towing and barge industry news journal, for website development and installation of a content management system.

Waterways Journal sought a website featuring enhanced design and intuitive navigation. The news journal also requested a simple content management system for its staff so that online content could be easily updated, allowing for increased audience and visitor engagement. SteadyRain began work on website development on the DontNetNuke (DNN) platform in early June.

“While working with Waterways Journal, it was important to review the existing website challenges and then formulate a solution that would provide a clean, intuitive and easy to navigate website,” commented Joe Marcallini, SteadyRain Vice President of Internet Strategy. “Our goal was to de-clutter the home page, allow for ample details about the organization, and install a professional content management system that the staff could easily use

to keep the content on the site fresh.”

Other strategic updates to expand on its visitor base include population of current content, additional page creation, DNN module development and Google Analytics support.

“We are very excited to present a more user friendly site to our readers,” said Heather Ervin, communications manager at The Waterways Journal. “We feel DNN was the perfect solution to our online needs as far as presenting a site that we are proud of to our customers, and one that will better serve our needs from a business perspective.”

SteadyRain and Waterways Journal expect a successful website launch by the end of the summer and anticipate increased traffic and audience engagement following the changes in design and staff management capabilities.

About SteadyRain
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-A-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University. For more information about SteadyRain, please visit

Contact Information:

716 Geyer Ave.

Contact Person:
Allison Arthur
Marketing Coordinator
Phone: 3144462016
email: email


Allison Arthur
Phone: 3144462016

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