2008-08-05 18:35:03 -

- for StateCE Roy G. Miller, 903-422-5117 rmiller@rgmcomms.com StateCE, a leading provider of online continuing education (CE) services for insurance, real estate, cosmetology, health care and other professionals, launched today a new sales channel that aims to extend the company's presence globally, said Steve Trussell, founder and president of StateCE, based in Allen, Texas, a north Dallas suburb.

"I

believe we're the first such CE provider to deliver online continuing education through a referral marketing model where customers can gain income through referrals," said Trussell. "Rather than feed the market, we're teaching the market how to feed itself. Our clients and others can enter the online CE marketplace, supplement their incomes, or altogether become entrepreneurs and sell StateCE online curriculum and courses, full time."

One of the newest ISRs is Chuck Moore, a decades-long veteran of the insurance industry who's used StateCE for his own annual continuing education for more than eight years.

"As a customer, I'm quite familiar with online continuing education so becoming an ISR is simple common sense," said Moore, chief executive officer at Premier Agent Group in Dallas. "I know the quality and approach of StateCE, and I talk with insurance agents every day, all of whom are required to attain bi-annual continuing education credits. I'm finding agents appreciate me introducing them to StateCE not only for the education, but also for the opportunity to make some residual income."

Since early May, StateCE has tested network marketing as a services offering and sales channel. As of today, StateCE has added more than 1,000 participants, including Independent Sales Representatives (ISRs), affiliates and preferred customers. Most of them are from the professions and industries we serve who recognize the combined income and work-lifestyle benefits we offer," said Trussell.

StateCE is the only continuing education provider in America known to offer a program like this that allows professionals the opportunity to financially benefit from getting colleagues and friends involved in their continuing education program.

The company continues direct sales and marketing while expanding the new ISR Referral Marketing Program. The combination expands StateCE's services footprint, nationally and globally, as the company seeks to accelerate its growth and market presence.

"We expect to surpass this growth rate with the addition of our new referral marketing program, plus an extension of online CE in professions and trades we don't currently serve," said Trussell. "Continuing education is a must-have--there's a built-in market for StateCE and our referral partners. That builds our optimism for StateCE and for those who choose to be part of this new program." There are more than 155,000 insurance agents and more than 125,000 Realtors(R), all of whom require CE, just in the State of Texas, according to state records.

"For our partners, market potential is robust," said Trussell. "It's a business model that offers recurring revenue, residual income and long-lasting relationships."

The referral marketing program is easy to begin, with ISRs able to get started immediately by going online. Start-up cost is $339. StateCE's start-up kit blends the benefits of a franchise model with a referral marketing model so that new ISRs can succeed, and do so quickly."

The program works like this: A potential ISR begins by going online to sign up at www.statece.com. Sign-up includes secure online payment. Immediately, the ISR can begin to grow business opportunities. StateCE provides online and telephone support to help the ISR set up a personally branded, StateCE Web site and e-mail address. It also provides every ISR with a Prospect 100 Marketing Suite.

Every ISR gets an unlimited sales territory and isn't required to buy, manage or account for ancillary products. They can be located in any city, state or country. In addition, they receive discounts for personal continuing education and a 25-percent referral bonus for each course purchased by a friend or associate. Override commissions are six levels deep.

StateCE delivers online CE for nine professional occupations, including insurance, real estate, mortgage, private security, HVAC, electrical, cosmetology, radiology and home inspection, among others. Those interested in the referral marketing program may visit www.StateCE.com or call toll free, at 800-994-3040.

StateCE was started by Steve and Jeanne Trussell in June 2001, after spending almost 10 years in the continuing-education profession. By 2003, StateCE evolved from offering mostly printed CE curriculum for insurance professionals to more comprehensive Web-based CE for multiple professions. In November 2007, StateCE moved to the north Dallas suburb of Allen, Texas. Today, StateCE serves customers in 48 states, and has more than 70,000 customers. The privately held company has grown every year since 2001 and continues an aggressive expansion strategy to all states and internationally. For more information about StateCE, visit www.statece.com or send e-mail inquiries to learnmore@statece.com.

For media inquiries, contact Roy G. Miller at (903) 422-6898, or via e-mail at rmiller@rgmcomms.com.

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