2009-04-15 08:30:12 -

ROD STEWART, ANNIE LENNOX and LENNY KRAVITZ are fronting a new campaign to raise hearing loss awareness.
The trio is backing a new Hear The World initiative and will appear in print ads for the campaign, which encourages people all over

the planet to sign up for free hearing tests later this month (Apr09).
In the first of the ads, Stewart is photographed cupping his left ear.