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Stanford Program in Design Thinking Advances Long-Range Innovation in Korean Companies


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© Business Wire 2009
2009-06-23 22:56:01 -

Stanford’s School of Engineering announced today that it will deliver “Stanford Design Way and Foresight Framework" in Seoul, Korea from June 25-27, 2009. This executive education program features Stanford University faculty and will address how organizations can evolve leading-edge products and services, as well as deliver on the promise of innovation.

Stanford School of Engineering has collaborated with the International Design School for Advanced Studies ( IDAS : ) to host this unique executive education program in Seoul.

“Stanford Design Way & Foresight Framework" is led by Larry Leifer, professor of mechanical engineering, director of the Stanford Center for Design Research and founding faculty member of the Hasso Plattner Institute of Design. Leifer has delivered innovation workshops to companies worldwide, including

SAP, Ford, Nokia, Siemens, Intel and Audi. “Businesses are moving fast and we believe a critical piece of the solution is using the innovation process to challenge assumptions, prototype solutions, and develop roadmaps for future success,” states Leifer. He will be joined by Dr. William Cockayne, instructor for Stanford’s Center for Design Research, who will address the challenge of “long-range innovation.”

For more information about the program and the Stanford Center for Professional Development’s initiatives in Korea, please contact Carissa Little at carissa.little@stanford.edu : mailto:carissa.little@stanford.edu .



About the Stanford Center for Professional Development:

The Stanford Center for Professional Development connects working professionals worldwide to the research and teaching of Stanford University faculty in the School of Engineering and related academic departments. Qualified individuals may study for master of science degrees on a part-time basis, pursue graduate and professional certificates, take individual graduate and professional courses, participate in workshops, view free online seminars and more. Courses are delivered online, on the Stanford campus in the heart of the Silicon Valley, and at the work site.

Visit: scpd.stanford.edu :



StanfordCarissa Little, 650-444-4829 carissa.little@stanford.edu : mailto:carissa.little@stanford.edu


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