2013-12-04 09:15:36 - Leading creative social media marketing company Springleap launches a unique Philippine relief fundraising initiative, through crowdfund site Teespring.
In the destructive wake of Typhoon Haiyan, millions of Philippinos face hardship as they try to put the pieces back together. Reaching out to assist the victims of Typhoon Haiyan, social media startup Springleap has launched a crowdfunded campaign with their partners at Teespring to give back to a country whose talented artists have been a key part of the company’s design community and growth over the past few years.
The campaign’s icon is the inspiring T-shirt design titled ‘Empathy’ which illustrates the plight of the Philippines in a simple yet moving illustration – that of a hand putting puzzle pieces consisting of the Philippines flag into place. By running the campaign through groundbreaking T-shirt crowdfunding site Teespring, Springleap hopes
to reach as large an audience as possible and inspire everyone touched by the campaign to show their support by purchasing the ‘Empathy’ shirt. All profits from the campaign will be donated to UNICEF Philippines and the artist responsible for the shirt, Indonesian illustrator Sannidya Wickasono, has waived any royalties in a kind show of support for those affected by Typoon Haiyan.
Springleap CEO and Founder, Eran Eyal, expressed his hopes for the campaign: “All of us at Springleap have been deeply moved by the strength and dignity of the Philippino people. With many designers in our community being from the area affected by Super Typhoon Haiyan, we’ve been motivated to do what we can through this campaign to give back, by donating all funds from our ‘Empathy for Philippines’ initiative. We hope that in some way our contribution will provide relief and support to those who need it most.”
“We also have not skimped on the tee quality – ensuring retail-quality silkscreen printing on an American Apparel t-shirt. It’s the best Teespring offer.”
This campaign is the world’s first collaboration between a crowdsourced and crowdfunded company and bodes well for future collaborations of this nature. The campaign will run from 28 November 2013 until it reaches its goal of 1000 shirts sold and all profits from the sale of the T-shirts, pegged at a price of $21, will be donated to UNICEF Philippines.