2009-11-09 14:29:02 - Spreads in New Zealand to 2013 - a new market research report on companiesandmarkets.com

www.companiesandmarkets.com/Summary-Market-Report/spreads-in-new ..

Introduction

This databook provides key data and information on the spreads market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate

spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in New Zealand increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The honey category led the spreads market in New Zealand, accounting for a share of 28.7%.

Leading players in New Zealand spreads market include H.J. Heinz Company, Sanitarium Health Food Company and New Zealand Honey Producers Co-operative Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements