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Spectacular launch made by VOK DAMS nominated for Gala Awards

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Gala Award
Gala Award
2013-12-18 12:06:08 - At the famous Ocean Drive, 400 international dealers as well as lifestyle- and automobile-journalists experienced the extreme performance and elegant design of a world brand.

An exclusive high-speed battle in a class of its own, right at the United States’ busiest airport: sports car versus airplane.
This was the spectacular launch of the LAMBORGHINI Aventador LP 700-4 Roadster in Miami. And it also kicked-off the Live Campaign – a campaign in which the event was not a mere communication channel but was used for generating and providing content. Thus, the launch in Miami formed the core of the complete marketing campaign.

This project, which generated a lot of international media attention, also convinced the judging panel of the Gala Award, who nominated it in the category “Most Outstanding Spectacle”.

One of a total of five nominations for VOK DAMS at this oldest and most prestigious award

of the event industry.

A rather exciting 10th of January 2014 in Nashville, TN, when the Galas are awarded during the leading trade fair “The Special Event 2014”.

For more information see

For current information on VOK DAMS see

Contact Information:
VOK DAMS Agency for Events and Live-Marketing

Katernberger Straße 54
42115 Wuppertal

Contact Person:
Wolfgang Altenstrasser
Director PR
Phone: 020238907202
email: email


Wolfgang Altenstrasser
Phone: +49 202 38 907-202

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