2012-02-14 13:06:11 -
* Xperia active, Xperia ray, Xperia mini pro and Mix Walkman recognized for
innovative design and high-end functionality
* The Xperia active smartphone receives highest level gold award
14 February 2012, London, UK - Sony Ericsson today announced it has received
four 2012 iF product design awards in the telecommunications category.
Xperia(TM) active received the highest level of recognition, the gold award.
The iF jury's comprehensive judging criteria included quality of design and
finish, choice of materials, environmental impact and functionality. The
ceremony took place in Munich, Germany on February 9.
"The Xperia active smartphone reflects our commitment to offer handsets for
active consumers with stunning design inside and out," said Jeanna Kimbré,
Director of Creative Product Design for Sony Ericsson. "Design has always been a
cornerstone of how we approach innovation and we will continue to build on this
success with the new iconic design language introduced as part of our 2012
portfolio."
Special gold recognition for Xperia active
The iF product design gold award recognizes the very best designs in the
telecommunications industry. Xperia active boasts a scratch resistant touch
display that can be used even when fingers are wet and boasts technology that
enables the display to be seen in bright sunshine.
"We warmly congratulate Sony Ericsson for its first iF gold award. Xperia
active is a very functional smartphone with a highly elegant design. Especially
for sport users, it is the number one choice and the water and dust-resistance
make it a very special product - a symbiosis of functionality and elegance,"
said Ralph Wiegmann, Managing Director of iF International Forum Design GmbH in
Hannover.
Sony Ericsson carefully chose the materials for Xperia active to ensure the best
aesthetics were used and that the smartphone is durable, sustainable and
functional. A sturdy aluminum frame surrounds and protects the display and
embodies the essence of Xperia active - utilitarian elegance.
Xperia range - award winning designs
The iF awards recognized the wider Xperia range and awarded Xperia ray, Mix
Walkman and Xperia mini pro with product design awards. The breadth of awards
demonstrates Sony Ericsson's commitment to create beautifully designed
smartphones across the portfolio without sacrificing functionality.
* Xperia ray offers a slim, yet dynamic shape which can perfectly fit into the
palm of a consumer's hand. The aluminum sides give the product a premium
expression and a positive tactile experience.
* The interchangeable band on Mix Walkman allows consumers to express
themselves and their personality via their handset. The precision of the
clean front surface together with the soft curvature on the back creates a
product with a distinct feeling.
* Xperia mini pro boasts a QWERTY keyboard to enable fast typing and the
fusion of exquisite lacquers, reflective metal and colorful accents create a
stylish, fresh and energetic look.
The iF product design awards are an internationally recognized label for award-
winning design and a symbol for outstanding achievements in design.
Legal
1) Facts and features may vary depending on local variant. 2) Operational times
are affected by network preferences, type of SIM card, connected accessories and
various activities e.g. playing games. Kit contents and colour options may
differ from market to market. The full range of accessories may not be
available in every market.
© Sony Ericsson Mobile Communications AB, 2012
The Liquid Identity logo is trademark or registered trademark of Sony Ericsson
Mobile Communications AB. Sony, Walkman and Zappin are trademarks or registered
trademarks of Sony Corporation. Ericsson is the trademark or registered
trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding
trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation ("Sony") and
Telefonaktiebolaget LM Ericsson ("Ericsson"). In October 2011 it was announced
by Sony and Ericsson that Sony will acquire Ericsson''s stake in the company and
that Sony Ericsson will become a wholly-owned subsidiary of Sony. The
transaction is expected to close in February, subject to customary closing
conditions, including regulatory approvals. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the "most entertaining
smartphones'' in the mobile handset industry. With its global corporate
functions in London, Sony Ericsson has sales and marketing operations in all
major regions of the world, as well as manufacturing in China, and product
development sites in China, Japan, Sweden and Silicon Valley, California. For
more information, please visit:www.sonyericsson.com/press.
FOR MEDIA INFORMATION PLEASE CONTACT:
Ivette Lopez
Sony Ericsson Global Communications & PR
ivette.lopez@sonyericsson.com
###
Press Release:
hugin.info/133603/R/1585225/496225.pdf
Xperia active BlackOrange Water:
hugin.info/133603/R/1585225/496224.jpg
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
[HUG#1585225]
