2008-04-18 00:14:50 -
Women seeking the best in scientifically advanced skincare clamour to find 3LAB "h" Serum which is sold out at Selfridges. Dozens of women have joined a waiting list set up by Selfridges to buy a £125 face serum that boasts the world's first and only topical bioengineered human growth hormone.
The initial order of 3 Lab H Serum, available exclusively at Selfridges, home to the world's largest beauty hall, sold out in just one week. This miracle cure is able to
return skin to a youthful appearance through the growth hormone 'human Oligopeptide p-9''s ability to re-awaken dormant skin cells. The serum also claims to reverse skin pigmentation caused by natural ageing and prolonged sun exposure.
A further supply of fifty bottles has been ordered and expected to arrive in store in the next four weeks. In the interim, a wait list has been set up at Selfridges to ensure customers don't miss out on the next delivery.
David Walker-Smith, Selfridges' Director of Beauty said: 'In the beauty market science sells, and 3 Lab's H Serum is no exception. Looking young is the holy grail and when products have this kind of research and cutting edge technology behind them, our customers know it's worth waiting for.'
More product is expected to be on sale from May 5th 2008.
For more information, please contact:
Stephanie Scott
Director of Public Relations
3LAB
201.567.9100 X238
Stephanie@3LAB.com
www.3LAB.com
Ends
About Selfridges
• The business was founded by American entrepreneur Gordon Selfridge in 1909 and run by him until he retired in 1940 and took on the role of President. Gordon Selfridge died in 1947 and four years later Lewis's Investment Trust bought a controlling interest in Selfridges.
• In 1965 Charles Clore's British Shoe Corporation (subsequently the Sears Group) bought a controlling interest in Lewis's Investment Trust and in doing so acquired Selfridges.
• In 1998 the company was de-merged from the Sears Group and floated on the London Stock Exchange.
• In 2003 Galen Weston purchased Selfridges. He and his wife Hilary are closely involved with the development and growth of the company.
• In the year ended 31 January 2007, Selfridges' sales rose by 11 per cent to £597 million and grew profit by 33 per cent to £65 million.
• Galen Weston is Chairman of Selfridges and, in January 2004, Allan Leighton was appointed Deputy Chairman.
• Paul Kelly became Chief Executive of Selfridges in February 2004. Before that, Paul was Managing Director of Brown Thomas in Dublin for ten years. He has worked with the Weston family for over 20 years.
• Galen Weston is Chairman of the premier luxury goods company which, as well as Selfridges, includes Holt Renfrew in Canada and Brown Thomas in Ireland.
