2014-02-14 08:27:58 - In its 10th year, P&G Shiksha has touched the lives of over 420,000 children till date, by building & supporting over 220 schools across the country.
P&G Shiksha has enabled key infrastructure interventions, by building new schools, supporting existing schools or re-activating non-operational schools to build and protect the future of India.
P&G Shiksha has impacted more than 1500 children across Gujarat, by building & supporting close to ten schools.
Ahmedabad, 7th February, 2014:
Having impacted the lives of over 420, 000 children till date, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India’. On P&G Shiksha Day, Soha Ali Khan paid a visit to teach the active young minds at the P&G Shiksha School in Ahmedabad. The actress turned teacher for the day & involved the children in some interactive learning by implementing several fun tactics. She also engaged them in a rapid fire round, on a wide range of subjects and was very impressed with the confidence, intelligence, wit and exuberance demonstrated by the P&G Shiksha children.
The actress also shared her vision of empowering underprivileged children with access
to education, and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B &AmbiPur. These purchases enable the company to channelize part of the sales proceeds towards building and supporting schools across the country.
In Ahmedabad alone, P&G Shiksha has improved the lives of nearly 1500 underprivileged children through quality education, by building and supporting close to ten schools. With the objective of addressing low literacy and significantly high dropout rates in Gujarat, P&G Shiksha has worked extensively for the upliftment of the lesser-privileged children. P&G Shiksha has been instrumental in the change by equipping schools with necessary amenities from building classrooms to building toilets, thereby bringing down the dropout rate and improving the overall literacy rate in Gujarat.
Soha Ali Khan was elated to be a teacher to such eager minds.She expressed her joy by saying‘ I have been partnering with P&G Shiksha, for many years and I am delighted to be part of a movement focused on building and supporting schools across the country. I firmly believe that education is a basic right of every child and it is heartening to see a movement like P&G Shiksha facilitating education for underprivileged children, providing them with a better standard of livingand helping them realise their dreams. With 30% of primary schools in India not even having basic toilet facilities, it was heartening to see the work done here at this school by P&G Shiksha, having rebuilt the entire school, providing separate toilets for boys and girls also providing a room for children to have their Mid-Day meals. It is a proud moment for me, to be associated with such a noble cause. I encourage all of you to make the simple brand choice of buying P&G products as a part of the proceeds will go towards building and supporting schools. Today, at the P&G Shiksha School, not only did I discover a teacher in me, but also had a lot of fun teaching the kids who are the future of India.”
P&G Shikshahas over the years received generous support from many thought leaders and celebrities such as AnupamKher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, PreityZinta, Jacqueline Fernandez, Jatin Das, Shaan and many more.
P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B &AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.
With a motto of ‘Padhega India, Badhega India’ - P&G Shiksha believes that the secret to a brighter India lies in the quality of education of our children.
About P&G Shiksha:
P&G Shiksha is an integral part of P&G's global philanthropy program. Launched in 2004, P&G Shikshahas grown immensely, with the help of strong support from consumers. Till date, P&G Shiksha has helped over 420,000 children gain access to education by building and supporting over 220 schools across India in association with NGO partners like Army Wives Welfare Association (AWWA), Round Table India (RTI), Save the Children (STC) and many more. P&G has made a cumulative donation of over Rs. 28 crores since inception towards building new schools, providing critical infrastructural amenities at existing schools or reviving non-operational government schools. Become part of the conversation on www.facebook.com/pgshiksha or #PGShiksha.