2013-09-12 18:45:07 - The “Consumer Matchmakers" Spencer McMillan Public Relations Announces New Product Combination Targeting Women Via Television and Social Media
Orlando, FL September 12, 2013
The Spencer McMillan Public Relations Agency announced today that they have partnered with national broadcast agencies and influential female bloggers to create a unique vehicle to reach women on a multichannel platform.
“Brand managers and marketing executives are realizing that to reach African American, Hispanic, Asian and wealthy women, they must have a flexible strategy that encompasses traditional and new media tactics,” said the agency’s CEO, Laura Spencer.
The agency provides one-on-one interviews to national and regional morning broadcast journalists reaching approximately 8 million viewers. In addition, the agency utilizes highly influential online media and bloggers to create matching content on their various websites and blogs, reaching an additional 5 million impressions or CTRs. “And finally,
and this really is my very favorite part, our team creates custom content and video for the company that they can then use on their own social media and owned broadcast outlets. We truly try to cover all the bases when we are targeting female buyers for brands,” said Spencer.
In addition to this new product, Spencer McMillan Public Relations provides unique strategies for brands targeting female demographics, using traditional, earned and paid media, loyalty and ambassador building, content creation and special events.
About Spencer McMillan Public Relations
The "Consumer Matchmakers" Spencer McMillan Public Relations is a boutique agency that represents industry leaders in lifestyle, consumer products, fashion, beauty, and travel specifically targeting women. We create 360 degree campaigns for leading brands using traditional and new media public relations and advertising. For more information, visit them at, SpencerMcMillanPR.com.
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Spencer McMillan PR