2014-03-07 07:26:45 - Social Media Marketing is a standalone data source or integrated into Knowledge Force, a customer intelligence platform which integrates various streams of customer service measurement data to provide a clear view of their operations to companies....
Social Media Marketing and Analyses offered by MenSagam
MenSagam Technologies, a worldwide leader in digital marketing solutions, guides retailers, Social events and other Multi-location businesses of supply bigger customer service using a new solution for social media monitoring, analytics and management. Social Marketing(SM) which released today helps businesses to keep check on consumer online chat about their brand and competition, and take necessary action on improving their performance and give a marked customer experience.
“The number of social media forums is increasing on a day-to-day basis and it provides its customers with a source to express their opinions about a company, and this is a huge task for bigger businesses to walk through what customers are saying about their brand, their competitors
and their experiences,” said Yogananthan, chief marketing officer for MenSagam. “Social Media Marketing pulls up this intelligence for businesses, revealing different ways for them to make operational improvements that head to exceptional customer service.”
Social Media Marketing provides these perceptivities by knocking into content across dozens of social media networks, such as Twitter, Facebook, YouTube, Instagram, Tumblr, Google +, WordPress, Flickr, Wikipedia, blogs and message boards. It can be used to have check on social conversation volume, analyze sentiment and find out the trends – all supported by powerful analytics and shown through a visual dashboard.
MenSagam has grown a unique sentiment-scoring algorithm that gives the ability for brands to track in an easy and quick way on how they are doing over time and against their competitors, using a weighted scoring mechanism. “Brands wants to see how they are performing without having to research through tedious numbers of posts by hand in a quicker way” said Rajendira Prasad K, MenSagam chief technology officer. “Our new approach gives them that tool.”
Social Media Marketing is now available via MenSagam as a standalone data source or integrated into Knowledge Force, a customer intelligence platform which integrates various streams of customer service measurement data to provide a clear view of their operations to companies
For more information, visit www.mensagam.com/social-media-marketing.php
About MenSagam Information
MenSagam is the leading global digital marketing solutions company for multi-location businesses, which includes major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 6 years of combined industry experience, MenSagam opened up the industry with a complete package of digital marekting solutions – from proprietary decision - support tools to field associates across India, USA, UK and Saudi Arabia who conduct mystery shopping, to real customer surveys, contact center solutions and social media monitoring. Their solution gives brands the ability to identify the actions required at the store level to enhance customer loyalty and improve financial performance. MenSagam has contacted a digital marketing workshop on Digital Marketing Summit at VIT University(Vellore Institute of Technology) to students in February. For more information, visit www.mensagam.com/