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SOASTA Accelerates EMEA Partner Programme


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© Business Wire 2014
2014-04-30 10:02:01 -

SOASTA, the leader in cloud and mobile testing, today announced an acceleration of its PERFORM partner programme in the wake of the expansion of its EMEA operation. The move comes as demand for cloud-based load and performance testing continues to grow steadily.
Critically, the announcement acknowledges the changing face of the testing market and the vital and growing role that channel partners are poised to play.

SOASTA’s partner programme offers exclusive product access, sales support, and technical training designed to provide the channel with greater flexibility when engaging with customers and prospects about their performance and load testing requirements. The SOASTA platform allows customers to transform performance and load testing from a singular activity to one where it becomes a

continuous process that delivers against the overall business goals and objectives. Crucially, the cloud-based approach enables the channel to play a leading part in this transformation.

“The shift from legacy testing tools to cloud-based solutions has seen a corresponding change in the business model and approach taken by the channel. As revenue from legacy tools diminishes, business models based on recurring revenue will inevitably be replaced with one that is driven by consultancy and tailored services. This fundamental shift has not been lost on a growing number of channel players and we are seeing more and more channel companies embrace the cloud as part of their go-to market plans. The channel is an integral part of our expansion and growth plans for EMEA and we will be actively reaching out to like-minded channel companies as well as deepening our relationship with our existing channel partners,” said Tim Bisley, VP & MD EMEA.

“The growing popularity of smartphones and tablet devices to access online services and information has added a new dimension to the testing landscape. Traditional legacy testing tools are increasingly struggling to cope with the plethora of devices that underpin and drive the m-commerce revolution. By contrast, SOASTA’s cloud-based platform provides a more flexible, adaptive and far-reaching testing environment that allows real world testing and more accurate and timely identification and analysis of any underlying issues,” added Tim Bisley, VP & MD EMEA.

The SOASTA channel programme supports partners through a range of technical and sales support, product access and financial incentives.

For further details, visit www.soasta.com/partners/ : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. or contact Claire Coughlan at ccoughlan@soasta.com : mailto:ccoughlan@soasta.com



About SOASTA

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility.

The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

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SOASTAAjay Nawathe, +44 (0)207 194 8101 or +44 (0)781

3564099EMEA Communications anawathe@soasta.com : mailto:anawathe@soasta.com


Author:
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