2008-03-13 00:22:46 -

- SmartTurn Inc. Richard Yim, 510-267-5428 pr@smartturn.com SmartTurn Inc., the leading On-Demand Inventory and Warehouse Management System (WMS) provider, announced today that it released powerful new features which give Third Party Logistics Providers (3PLs), their customers and trading partners an immediate boost in IT capabilities. www.smartturn.com/industries/3pl.jsp?utm_source=PR&utm_mediu .. Email&utm_content=3PL-WWW-Product-Page&utm_campaign=3PL

SmartTurn's new collaboration features, focused on

maintaining real-time, accurate inventory levels, allow 3PL's to create clean, timely data for their customers to improve product planning, procurement and customer service levels. 3PLs and their customers also benefit from industry best practices inherent in the system, especially around wholesale and distribution, which exist as a result of continuous customer input and suggestions. Most legacy or dedicated 3PL, Logistic Service Provider (LSP) systems focus only on operational performance and not on what a 3PL's customer needs most, a way to leverage their 3PL partner to innovate and win in their markets.

"Accuracy went from 91% to 99%, allowing us to provide better customer service and avoid expensive errors. We only lost one box last quarter reducing shrinkage costs by thousands of dollars," said Juddy Harris, Delivery & Warehouse Manager, AAdvantge northAmerican. "Our sales teams always show our new visibility capabilities to prospective customers. Also, by improving the quality of our service, we are seeing better customer penetration....my life is made easier...it used to take me a whole day to bill clients; now only takes me 30 minutes. Billing is a snap, no more typing - just a click does the job. We can bill on a daily basis now instead of monthly....and it works!" www.smartturn.com/pdf/smartturn_aadvantage_ss.pdf?utm_source= PR&utm_medium=Email&utm_content=Success-Story-Aadvantage&utm_campaign= 3PL

The only requirements for a 3PL to get started with the SmartTurn Inventory and Warehouse Management System(TM) are a PC with an Internet browser, a printer, and Internet access. SmartTurn handles all data security, backups and technology updates, so clients are ensured of the highest system reliability. All this at an unheard of $500 per warehouse, per month flat fee with no additional user, transaction, support, maintenance, hardware or upgrade fees.

The ability for a 3PL to execute an outsourced logistics migration flawlessly for a new customer depends on the 3PL's ability to also clean up their legacy or unconnected and possibly outdated application landscape. Being able to demonstrate this capability during a 3PL's sales cycle allows for the creation of a higher value curve, especially if their customer is willing to pay for or expect more reliable IT systems. SmartTurn also provides built-in integrations like QuickBooks 2008, standards based, enterprise-class interoperability like EDI, XML, web services (SOAP), as well as an optional on-demand enterprise integration capability supporting multiple systems, so that 3PLs can quickly and inexpensively integrate to a customer's custom or packaged CRM or ERP system like SAP, NetSuite, Oracle or Microsoft Dynamics, Salesforce, and Sage among others.

"With SmartTurn, we won't stagnate. SmartTurn's frequent and cost-free upgrades mean that we can plan to improve and adapt to the changing needs of our customers' supply chains," said Carol Runnels, President Prologistics. www.smartturn.com/pdf/smartturn_prologistics_ss.pdf?utm_source= PR&utm_medium=Email&utm_content=Success-Story-Prologistics&utm_ campaign=3PL

According the report "The State of Logistics Outsourcing in 2007" put out by Georgia Institute of Technology, Capgemini, SAP and DHL, "Improvements in technology will foster the emergence of a tighter and stronger business network, making both parties in the 3PL collaboration more competitive" and, "shippers are willing to pay more for 3PLs with better, more reliable systems."

3PLs can immediately leverage the SmartTurn Inventory and Warehouse Management System(TM) to begin incorporating both process excellence and business transparency with their logistics services to create a sustainable relationship with existing clients, while using new capabilities to win new business. The new customer visibility functionality allays the customer's worries about losing logistics visibility and control. Small to Medium sized 3PLs no longer have to pay for costly systems like Manhattan Associates, Inc. (NASDAQ:MANH), RedPrairie or High Jump Software (NYSE:MMM) in order to remain competitive. The system is designed to bring a level of simplicity and ease of use, along with powerful, scalable, enterprise-class capabilities that growing 3PLs need like:

-- Multi-Customer, Multi-Warehouse and Multi-User Inventory and Warehouse Management

-- Transactional history across all customers to automate billing, with real-time integration with QuickBooks 2008 or any accounting package through open, standards based, services oriented architecture (SOA)

-- Online global inventory visibility and transaction history

-- EDI, XML, web services (SOA) data transfers through enterprise-class secure data access points

-- Real-time customer access for order management, and visibility using 3PL branded, secure logins

-- Real-time comprehensive reporting

-- Adaptive SmartTurn Inventory Managers(TM) allow on-the-fly customization of pick policies to optimize the most error-prone and expensive warehouse processes

-- On-line parcel integration to UPS, Federal Express, DHL and USPS

-- Support for any Windows CE or 6.0 wireless handheld, RFID or bar-code reader

-- SmartTurn FlexFields(TM) (user customizable fields) allows the system to adapt to unique business processes

-- Pre-configured, customizable wholesale and distribution industry business processes

-- High availability and performance systems managed by SmartTurn, utilizing IBM Hosting Services, Cisco, "Powered by Oracle," and other leading edge technologies - IT power without the headaches

SmartTurn's rapid "plan-configure-run" onboarding method allows 3PLs to implement the system across one or all of their customers within single or multiple warehouses within days to weeks, as opposed to traditional 4-5 month implementations, laden with expensive consulting engagements. Core warehousing processes like receiving, put-away, storage, picking, shipping, cycle counting are all automated in real-time through a web browser or optional wireless hand-held, and are initially configured by a dedicated SmartTurn expert during the onboarding process. Creating this foundation of accuracy, visibility, and best practice processes for customers allows the 3PL to explore more advanced SmartTurn capabilities; like adaptive pick policies with SmartTurn's Inventory Managers feature for better and faster inventory turns.

Most 3PL customers are challenged with dynamic markets, shorter product runs, and global competition. 3PLs can leverage IT to reduce complexity in the relationship and allow for the sharing of information, capabilities, talent, relationship flexibility and business transparency to create a shared state of agility and innovation for their customers. "As the trend to outsource logistics continues to grow in the US and explode overseas to support offshore manufacturing, 3PLs and their customers need to engage at a higher level of efficiency and transparency in order to deliver value beyond simple cost savings," said Jim Burleigh, CEO of SmartTurn. "It's about spending your IT dollars wisely as a 3PL to raise yourself to both a strategic and operational partner with your customers. We also take great joy in our customers' success and have to prove ourselves to our 3PL customers every day with an on demand, or Software as a service (SaaS) model....definitely a complementary bond with our 3PL customers."

About SmartTurn

SmartTurn Inventory and Warehouse Management System(TM) is the first true on-demand warehouse management system to provide enterprise-class functionality at a fraction of the cost of traditional license and install software. Designed for quick implementation, ease-of-use, and real-time inventory accuracy, the SmartTurn system integrates ordering, receiving, and shipping while providing visibility on every item across single or multiple warehouses.

Founded on the premise that software should be smart, simple, and safe, SmartTurn's customers span the value chain to include anyone who needs to manage inventory including manufacturers, distributors, and 3PLs. Visit www.smartturn.com/industries/3pl.jsp?utm_source=PR&utm_mediu .. Email&utm_content=3PL-WWW-Product-Page&utm_campaign=3PL

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Small to Medium Sized 3PLs Can Use IT to Differentiate -
Micromarketing, Just-in-Time (JIT) and Global Visibility No Longer
Exclusive to Large 3PLs