2008-11-09 07:26:01 -
www.smartanalyst.com/ - SMARTANALYST, Inc. Hilarie Viener, 646-224-5875 hviener@smartanalyst.com SMARTANALYST, Inc., a pioneer in providing global strategic research and analytics solutions to Pharmaceutical, Biotech and Consumer Healthcare companies, announces the appearance of Marc Rovner as a featured speaker at The Pharmaceutical Strategy Series Conference, titled Bridging the Business Development/Alliance Management Interface in Boston, Massachusetts.
Rovner's presentation is titled, "Identifying and
Building Successful Strategies and Partnerships in Emerging Markets". In his presentation, Rovner will discuss topics such as understanding therapeutic area disease and drug issues in specific markets; partner identification; communications and building strong relationships with partners in emerging markets and attracting strong local talent.
A key aspect of his presentation will be discussing how pharmaceutical companies identify the appropriate entry strategy for emerging markets and balance the economic value of expanding into these areas with the challenges these new markets present. SMARTANALYST has developed a checklist on how to operate in emerging markets, assessing the market's potential and approaches for strategic partnerships and alliances.
Rovner is Managing Director of Research at SMARTANALYST, a consumer healthcare and life sciences strategic decision support firm. He was formerly the Vice President of Global New Markets for Johnson & Johnson, including US, Europe and Asia. Prior to his tenure at Johnson & Johnson, he achieved successes at Fortune 100 companies such as Pfizer, Unilever and Reckitt Benckiser.
The Pharmaceutical Strategy Series produces executive-level conferences that bring together R&D leaders and corporate executives to assess business opportunities, enhance corporate value, and forecast the economic and regulatory landscape within the rapidly changing pharmaceutical & biotechnology industries. This meeting is a two day conference designed to showcase how alliances are becoming more and more central to new product development and how companies are working with their external partners. Other featured speakers include executives from Roche Pharma Partnering, GlaxoSmithKline, Bristol-Myers Squibb and AstraZeneca. The conference runs from November 5th through 6th, 2008.
About SMARTANALYST, Inc.
SMARTANALYST, Inc. delivers strategic decision support, analytics and outsourced knowledge services to corporate clients in the pharmaceutical and biotech, consumer healthcare, consumer packaged goods and services and financial services industries. We succeed by providing a high quality, cost-effective research and analytics services to support decision-making processes for Marketing, Business Development, Research & Development, Brand and Commercialization teams. More information is available on the company's Web site, www.smartanalyst.com.
ΒΆ SMARTANALYST Managing Director of Research and Life Sciences
Industry expert, Marc Rovner, to speak at the second annual
Pharmaceutical Strategy Series Conference, titled Bridging the
Business Development/Alliance Management Interface in Boston,
Massachusetts
