2010-07-29 17:55:58 -

Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have until end of day, August 20, to add their app or website to the growing list at www.smaato.com/award : .

Around 100 of the industry’s hottest companies have submitted content so far.

4Square Labs, AccuRadio, AccuWeather.com, aka-aki, Aloqa, AroundMe, audioBoo, Barcode Scanner, Brightkite, Bubble, Bump, Buzzd, bWeather, Cellfire Grocery Coupons, City Sense, Compass, cooliris, delivr.com, Doodle Jump, eBay Mobile, eBuddy Messenger, Evernote, Facebook, Fandango Movies, FishLabs, Flirtomatic, Foursquare, Fring, Google Sky Map, Gypsii, Handmark Pocket Express, iCarly: Sam’s Remote Lite, ICQ, iheartradio, imeem Mobile, itsmy, Jumbuck, Kyte, Last.fm, Layar Reality

Browser, Liquid Air Labs, Lufthansa, MapQuest 4 Mobile, Meebo IM, Mobiluck, moblr, Moco Space, moTweets, My Tracks, NearbyNow, Nimbuzz, NYTimes, Orbster, pageonce, PandaHome, Pandora Radio, Qeep, Qik Video Camera, RadioTime, RjDj, Rummble, Seesmic for Twitter, Shake, Shazam, Sherpa, Shozu, Skyfire Mobile, SMS2.0, Smule, SPB Mobile Software, Spotify, Squace, Tonchidot, TuneWiki, TV.com, virtual, Twidroid for Twitter, Twikini, unlike networks, USA TODAY, Venista m-Joy, Waze, The Weather Channel, Worldmate, Yelp, YomoMedia.

Ragnar Kruse, CEO & Co-Founder of Smaato said: "Since the success of 2009's Smaato Award, the mobile market has truly blossomed with innovative apps and websites. The introduction of Apple's iPad and the explosion of Android have given developers further scope and opportunity for innovation and the nominations we've had so far are a testament to this. It's going to be an extremely tough job trying to pick the finalists for each category, let alone an overall winner!"


About the Smaato Mobile Advertising Award:

The award will honor mobile publishers or developers with an outstanding mobile ad-enabled solution in several categories: Apple iOS, Google Android, Samsung Bada, Symbian, Windows Phone, RIM Blackberry, websites, branded games and mobile campaigns.

Besides meeting with the named venture capital partners, Smaato will invite the winner to participate at Mobile World Congress in Barcelona.



Deadline for submissions is August 20 th , 2010.

The winner will be announced during CTIA San Francisco, October 6-8, 2010.



IF Communications for SmaatoNeil Robertson neil@if-communications.com : mailto:neil@if-communications.com +447739322503