2010-02-09 21:37:14 -

A slinky Syren Latex : outfit worn by a sexy blonde managed to steal the show in a commercial for Bridgestone Tires seen during Sunday night’s Super Bowl broadcast, seen by an estimated 106.5 million viewers.

The 30-second spot : ( www.hulu.com/adzone/watch#50032689 : ) that ran during the big game on February 7th has a post-apocalyptic feel, and tells the story of a villainous gang trying to steal the Bridgestone Tires off a car they have stopped on a rain-slicked highway by erecting a barricade in the dark of night

The tough-guy leader of the gang threatens the driver with the challenge, “Okay, here’s the deal, your tires or your life.” He then

proceeds to laugh maniacally.

The driver spins his car 180 degrees, leaving behind the bewildered, beautiful blonde, attired in a gleaming, skintight black rubber outfit from Syren Latex. The form-fitting top and leggings set was a customized version of Syren’s Zippered Latex Halter : , which featured shredded rubber draped across the chest and down the sides of the legs.

The gang leader quickly realizes that he was misunderstood because of his thick Cockney accent, and he shouts hopelessly at the quickly disappearing driver: “Wait! Stop! I said your tires or your life, not your wife.”


One of the largest viewing audiences of any TV show in history got to see the how sexy a Syren outfit can be…for practically any occasion.

To view Syren’s latex couture collection online visit www.syren.com : or visit the Silverlake boutique at 2809 1/2 W. Sunset Blvd, Los Angeles, CA 90026 (213) 090-0334.


About Syren Latex:

Syren has a long history of film credits including costumes for Mr.

& Mrs. Smith, Men in Black II and most recently, Sacha Baron Cohen's Bruno, but the latex atelier is best known for the sleek super heroine suits fashioned for Malin Akerman's Silk Spectre II character in Watchmen and for Michelle Pfeiffer in her role as Catwoman in Batman Returns.

Pfeiffer's iconic cat suit was recently on display at The Metropolitan Museum of Art Costume Institute's "Superheroes: Fashion and Fantasy" : exhibit. When asked on "The Today Show" which of the costumes on display was her favorite, famed Vogue editor Anna Wintour said: "Catwoman every time, absolutely!"


Photos/Multimedia Gallery Available: www.businesswire.com/cgi-bin/mmg.cgi?eid=6173479&lang=en :



For Syren Latex:Sara Perkins, 800-762-4761 perkycomm@aol.com : mailto:perkycomm@aol.com