2007-10-18 21:54:42 -
- Skins Inc. (OTCBB: SKNN), a developer of a revolutionary, patented, two-part interchangeable footwear structure, and SLAM, which provides nontraditional creative marketing promotion, advertising production and consulting for select brands, together have announced "SKIN & BONES: THE VIDEO CONTEST", an online content competition that will leave a talented, aspiring filmmaker armed with $10,000 to make a short film for the
Skins brand.
The contest solicits spec Web commercials and film shorts inspired by the revolutionary Skins technology that blazed into stores in September, and promises the grand prize winner a $10,000 spot budget, one-of-a-kind custom Skins, and a trip to Los Angeles for a screening party at Sportie LA. Other prizes include trips to Los Angeles for the screening party, and a Skins 12-Stack - a custom-fitted Bone with a one-year supply of Skins styles.
"We introduced an extremely disruptive and creative technology to the marketplace, and it's only appropriate for Skins Footwear to get behind young artists and aspiring film makers," said Skins Footwear CEO Mark Klein. "We're calling on the creative community, on film & advertising schools, and we're challenging them to get involved in a liberating artistic experience."
SLAM Sr. Creative Director Hesh Rephun indicated that the contest idea began brewing when the blogger known as Mondo Mouth published reviews of the product that circulated throughout the blogosphere. Inspired by the brand's concept, Mondo tracked SLAM down and expressed interest in crafting a spec spot for Skins.
SLAM has crafted content and executed events for Skins since forming an alliance with the brand in March 2007, and created an independent blog for Skins (www.GetSkinnedAlive.com). SLAM will be releasing its own branding spot for Skins, one much different in tone and style from Mondo's work. Mr. Rephun commented, "We want prospective contestants to explore their own creative inspiration and our upcoming spot shows the range of work we're open to."
Submissions can be any length, employ any concept, and SLAM does not require or even encourage the use of the Skins product; rather, beyond the official rules - available at www.GetSkinnedAlive.com - SLAM encourages entrants to convey the brand's "attitude, spirit, techonolgoy, and design."
"SKIN & BONES: THE VIDEO CONTEST" runs through December 15, 2007. The winner will be notified mid-January 2008, with a screening party at Sportie LA - showcasing the winning piece and several runners-up - scheduled for early February.
About Skins Inc.
Skins Inc. created and is continuing to innovate a patented two-part, interchangeable footwear structure consisting of outer collapsible "Skins" and an inner holistic orthopedic support section called the "Bone." The design allows consumers to purchase one inner section, the Bone, and numerous outer Skins, resulting in multiple style variations from the same pair of quality Bones, always with the same feel and fit no matter which Skin is being worn. Skins' objective is to create a new attire concept that allows and encourages consumers to frequently change their footwear, while experiencing equal comfort in all designs of shoes. This uniquely positions the Skins concept between footwear and apparel industries. For more information, visit
www.skinsfootwear.com.
About SLAM
SLAM provides nontraditional marketing and consulting for select brands and since its inception late in 2006, has carried out Web-based initiatives for brands such as PF Flyers and Creative Recreation, and had a hand in live events for K-Swiss, Asics Onitsuka Tiger, New Balance, and Reebok. At the recent WSA Show in Las Vegas, SLAM's Skins effort involved a series of live performances by contortionists demonstrating the "flexibility" of the brand. The well-received - if 'un-WSA-sanctioned' - stunt turned out to be a tease for a print and broadcast campaign.
Forward-Looking Statements
Statements in this news release that are not historical facts are forward- looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes," and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Actual results may differ materially from those currently anticipated due to a number of risks and uncertainties beyond the reasonable control of the Company. These risks and uncertainties include, without limitation, those detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, and include, among others, its limited operating history; lack of profits from operations; uncertain ability to raise additional funds on acceptable terms or at all; ability to successfully design, manufacture and commercialize its proposed product; its reliance on one unproven and undeveloped product type; rapidly changing consumer demands for footwear products; unestablished brands; degree and nature of its competition; ability to employ and retain qualified employees; and limited trading market for its common stock.
ICR
David Griffith, 203-682-8200
or
Skins Inc.
Ryan Mulhern, 866-633-1060
ryan@skinsfootwear.com 
