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Singapore-based YOOSE explores new shores with OTM partnership

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YOOSE hyperlocal offering
YOOSE hyperlocal offering
2014-02-24 10:14:04 - The partnership is a strategic move for YOOSE to tap into the Russian market and for OTM to bolster its presence in the hyper-local advertising market.

YOOSE, a global hyper-local mobile ad network, has established a partnership agreement with OTM, a digital sales house in Russia, to bring YOOSE’s core services to brand advertisers in Russia.

Russia is one of the BRIC nations that not only forms the new engine of global growth, but also the sources of the most dynamic changes in digital consumption in the world – a phenomenon that will only grow more pronounced over the next five years. According to Jason & Partners Consulting, revenue from location-based services (LBS) in Russia will reach 121 million USD by 2016.

“Innovation has always been a key value to us. We constantly research and experiment with the goal of improving our location technology platform and service

to meet advertiser’s high demand for mobile advertising. In order to provide brands with diverse options in catching their target audience’s attention, we are always seeking new ways to engage consumers through new mobile advertising formats,” commented Christian Geissendoerfer, CEO of YOOSE

“Together with OTM’s expertise and presence in Russia, we are looking forward to the next phase of growth for YOOSE in this exciting part of the world as we drive innovation for the advancement of location-based services and mobile marketing,” Mr Geissendoerfer added.

“Delivering and adding value to unique mobile advertising experiences catered to the advertisers’ needs is YOOSE’s highest priority. Our partnership with YOOSE allows us to take a leadership position and a large head start in offering this exclusive and unique service in Russia. It will also put hyper-local mobile on the map as far as advertising campaigns are concerned,” said Dmitry Lazarev, CEO of OTM Russia.

As a start for this partnership, YOOSE and OTM have launched a campaign around the Sochi Olympic Games to create awareness for the use of the free WiFi at the Games’ venues for a large telecom provider.

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