Today: September 26, 2016, 10:45 am
  
Business

Singapore Airlines to be new title sponsor for F1 Singapore Grand Prix

Singapore Airlines to be new title sponsor for F1 Singapore Grand Prix
Leon Perera, CEO of Spire, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.

 

PR-Inside.com: 2014-04-22 09:51:56
Singapore Airlines (SIA) was recently revealed as the new title sponsor for the 2014 and 2015 Formula 1 (F1) Singapore Grand Prix, taking over from Singtel. Leon Perera, Chief Executive Officer of Spire Research and Consulting, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.

Perera observed that since both brands share a similar target audience profile, there would be synergies in terms of brand-building. Both brands exert a strong appeal to the business community. Singapore Airlines is a strong performer in Business and First Class travel while the F1 is a major venue for business entertainment.

He opined that as the flag carrier of Singapore, SIA can explore co-branded travel packages with fringe benefits for inbound visitors travelling to Singapore specifically for the F1 Grand Prix and the associated events.

Perera shared that the improving economic environment in Europe and North America should boost the visitor numbers for the 2014 F1 in Singapore.

If you wish to access the live broadcast on YouTube, please follow this link : www.youtube.com/watch?v=TGoE-QE1XOo

Press Information
Spire Research and Consulting
Unit 501-502, DLF City Court, DLF Phase III, Sector-24, Gurgaon - 122 002, India

Nidhi Singh
Executive - Corporate Communications
(91) 124 421 6144
email
www.spireresearch.com/


# 204 Words
Related Articles
 
More From Business
airRED THE INFRARED CABIN WITH INVISIBLE WALLS
The innovator und entrepreneur Andreas Paul Wuellner from the Hanseatic city Lüneburg in Northern Germany has invented and [..]
Kalmar Automatic Stacking Cranes arrived to DP [..]
CARGOTEC CORPORATION, PRESS RELEASE, 26 SEPTEMBER 2016 AT 11 AM (EEST)  Kalmar, part of Cargotec, is pleased to announce the [..]
Atos achieves top ranking in the Dow [..]
Paris, 26 September 2016 - Atos, an international leader in digital services, announced today that it has been ranked n°1 [..]
Ahlstrom achieves a major breakthrough in the [..]
Ahlstrom Corporation PRESS RELEASE September 26, 2016 at 10.00 Ahlstrom achieves a major breakthrough in the North American single-serve [..]
ITCL - Annual General Meeting
Independent Tankers Corporation Limited (the "Company") advises that the 2016 Annual General Meeting of the Shareholders of [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.