Leon Perera, CEO of Spire, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.
PR-Inside.com: 2014-04-22 09:51:56
Singapore Airlines (SIA) was recently revealed as the new title sponsor for the 2014 and 2015 Formula 1 (F1) Singapore Grand Prix, taking over from Singtel. Leon Perera, Chief Executive Officer of Spire Research and Consulting, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.
Perera observed that since both brands share a similar target audience profile, there would be synergies in terms of brand-building. Both brands exert a strong appeal to the business community. Singapore Airlines is a strong performer in Business and First Class travel while the F1 is a major venue for business entertainment.
He opined that as the flag carrier of Singapore, SIA can explore co-branded travel packages with fringe benefits for inbound visitors travelling to Singapore specifically for the F1 Grand Prix and the associated events.
Perera shared that the improving economic environment in Europe and North America should boost the visitor numbers for the 2014 F1 in Singapore.
If you wish to access the live broadcast on YouTube, please follow this link : www.youtube.com/watch?v=TGoE-QE1XOo
Spire Research and Consulting
Unit 501-502, DLF City Court, DLF Phase III, Sector-24, Gurgaon - 122 002, India
Executive - Corporate Communications
(91) 124 421 6144
# 204 Words