Today: February 20, 2017, 11:51 am
  
Business

Singapore Airlines to be new title sponsor for F1 Singapore Grand Prix

Singapore Airlines to be new title sponsor for F1 Singapore Grand Prix
Leon Perera, CEO of Spire, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.

 

PR-Inside.com: 2014-04-22 09:51:56
Singapore Airlines (SIA) was recently revealed as the new title sponsor for the 2014 and 2015 Formula 1 (F1) Singapore Grand Prix, taking over from Singtel. Leon Perera, Chief Executive Officer of Spire Research and Consulting, saw the F1 and SIA partnership as a good fit, given both brands’ appeal to the business community.

Perera observed that since both brands share a similar target audience profile, there would be synergies in terms of brand-building. Both brands exert a strong appeal to the business community. Singapore Airlines is a strong performer in Business and First Class travel while the F1 is a major venue for business entertainment.

He opined that as the flag carrier of Singapore, SIA can explore co-branded travel packages with fringe benefits for inbound visitors travelling to Singapore specifically for the F1 Grand Prix and the associated events.

Perera shared that the improving economic environment in Europe and North America should boost the visitor numbers for the 2014 F1 in Singapore.

If you wish to access the live broadcast on YouTube, please follow this link : www.youtube.com/watch?v=TGoE-QE1XOo

Press Information
Spire Research and Consulting
Unit 501-502, DLF City Court, DLF Phase III, Sector-24, Gurgaon - 122 002, India

Nidhi Singh
Executive - Corporate Communications
(91) 124 421 6144
email
www.spireresearch.com/


# 204 Words
Related Articles
 
More From Business
NOTICE OF ANNUAL GENERAL MEETING
KESKO CORPORATION STOCK EXCHANGE RELEASE 20.02.2017 AT 09.00 (1/4)   NOTICE OF ANNUAL GENERAL MEETING Notice is hereby given [..]
Ericsson partners with iQIYI and China Unicom [..]
·         iQIYI, China's biggest video streaming app, has teamed up with Ericsson and China Unicom to optimize mobile [..]
GrandVision reports 2016 adj. EBITDA of €537 [..]
Schiphol, the Netherlands - 20 February 2017. GrandVision NV (EURONEXT: GVNV) publishes Full Year and Fourth Quarter 2016 results. [..]
JACC: Clinical Electrophysiology Manuscript Featuring BioSig's [..]
MINNEAPOLIS, Feb. 20, 2017 (GLOBE NEWSWIRE) -- BioSig Technologies, Inc. (OTCQB:BSGM), a medical device company developing the [..]
Enstar Announces Sale of Pavonia Life Business [..]
HAMILTON, Bermuda, Feb. 17, 2017 (GLOBE NEWSWIRE) -- Enstar Group Limited (NASDAQ:ESGR) announced today that it has entered into [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.