2013-01-24 12:21:42 - The main incentive behind the Signature Installer Network is found in the Signature Window itself. Advertised as ‘Europe’s Most Advanced Window’ the Signature Window was designed by Pioneer Trading Company Ltd in co-operation with Synseal and is manufactured at Pioneer’s headquarters in Chelmsford, Essex.
The Signature Installer network is an association of small businesses within the home improvements industry – based in the South East of England. Created by Essex based Pioneer Trading Company as a vehicle to drive sales of its proprietary Signature Window system – the Signature Installer Network offers double glazing installers the opportunity to provide their customers with a very high quality product, that is unable to be matched by others in its price range, combined with robust sales and marketing support.
The main benefits of the Signature Window are found in its excellent energy-efficiency performance – achieving a rating, in top specification, of +30A from the British Fenestration Ratings Councils (BFRC) Window Energy Ratings as well as a U-value of
The Signature Window offers an attractive prospect to double glazing installers and consumers alike since it is able to achieve high levels of performance at comparatively low cost compared to rival window systems. This is due to its innovative design which, in its most basic configuration, eschews the need for expensive low-iron glass, which is normally essential to obtaining an A rating. The resulting savings achieved by this configuration can then be passed onto customers. This also removes the need for double glazing installers to compete fiercely with competitors on price; since the high quality of the Signature window cannot be matched by other manufacturers, Signature’s clients need not worry about being undercut by their competitors.
Alongside the right to carry and sell its products, the Signature Installer network also offers its members a solid sales and marketing package provided by its own in-house creative design and web development team. This includes bespoke marketing material such as print brochures as well as custom website design combined with Search Engine Optimisation, maintenance, web apps, copywriting, and personalised emails, amongst other services. This allows clients to greatly enhance their brand identity and image alongside enhancing their product range. The design and web team has recently expanded by 50%, with continued growth planned going into 2013, to allow them to offer better support as more and more dealers come on board.
Pioneer Trading Company will be promoting the Signature Installer Network alongside the Signature Range of products at the inaugural Fabricators & Installers Trade show held in Telford on the 16th-18th April 2013, where it hopes to add even more businesses to its ever-growing client base. Pioneer will also continue to heavily promote the Signature Installer Network along with the Signature Window itself via their website, e-Shots, blogs, social media and the trade press as they look to drum up interest in their debut trade show appearance.