2008-08-29 00:44:25 - Pierce Mattie PR (www.piercemattie.com) announces that it has partnered with Sienna Rose Inc. to lead their Fashion PR campaigns (www.fashionpublicrelations.com). Mushka by Sienna Rose Inc., based in Los Angeles, is a wearable and flattering collection of women's apparel. Pierce Mattie will oversee the launch of new collections from the Mushka label and the launch of three new apparel lines from Sienna Rose Inc.: Shoham, an upscale line sold at high-end retail outlets; Sienna Kate, a line targeted to department stores that cater to the family and a yet un-named children's line.

Founded in 2005, Mushka by Sienna Rose Inc. is a Los Angeles-based women's clothing line that specializes in unique, sublimated prints with bold, painterly hues. Using comfortable knit and woven fabrics that flatter the body's natural curves, Mushka appeals to women of all ages from teenagers to matures, and all sizes from petites to plus sizes. Through a unique printing

process, the garment's natural folds and creases remain untouched by the printed color wash. The result is a truly unique garment with its own character and style. The Mushka collection translates high fashion trends and prints into everyday life. Women are instantly drawn to the flattering, feminine looks and positive feelings that the brand inspires. Sue Halevy, the lead designer and creative force behind the Mushka collection, draws upon her artistic background to personally create every garment. Design inspirations include organic florals and landscapes, striking graphic elements, and beautiful Asian-inspired imagery.

'Mushka's unique sublimated prints are very beautiful and eye-catching. The company has been doubling their sales numbers every year and we're excited to team up with such a rapidly expanding brand. There are a lot of exciting projects in the works with Sienna Rose Inc's new expansion lines for high-end department stores, family retailers and a new children's collection,' said Lauren Dutko, Account Executive at Pierce Mattie PR.

Mushka by Sienna Rose Inc. can be purchased at Dillard's, Bloomingdale's, Macy's and other fine retailers. For more information contact Pierce Mattie Public Relations at 323-469-5500.

To find out what Pierce Mattie Public Relations can do for your brand, learn more by visiting www.piercemattie.com or by calling 212-243-1431(NY) or 323-469-5500 (LA).

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Hollywood. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.