2008-07-18 18:22:07 -

- Shutterfly, Inc. Media Relations: Gretchen Sloan, 650-610-5276 gsloan@Shutterfly.com or Investor Relations: Marilyn Lattin, 650-610-5853 mlattin@shutterfly.com Today from the Craft & Hobby Association Summer Convention & Trade Show, Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, unveiled "Digital Studio," a new online scrapbooking educational resource with Big Picture Scrapbooking, the worldwide leader

in online scrapbooking education.

Digital Studio is a new online educational resource that makes it easy and fun for consumers to learn about digital scrapbooking, photobooking and photography. Members can participate in free and paid online classes about digital scrapbooking and photography that will also show them how to use Shutterfly to bring their stories to life. Class participants will also learn to make personalized digiscrap greeting cards and scrapbook pages created from free online kits. For more information about Shutterfly and Big Picture Scrapbooking's Digital Studio, please visit: www.bigpicturescrapbooking.com/digital.php.

"With digital scrapbooks accounting for one in ten of all photo books posted to Shutterfly Gallery, the creativity and craftsmanship of digiscrappers has really inspired the Shutterfly community," said Kathryn Olson, chief marketing officer of Shutterfly. Because digital scrapbooks consistently top our "make one like this" list, we know our customers are interested in further exploring this hobby themselves. Together with Big Picture Scrapbooking, we are pleased to offer our customers an online resource where they can learn from step-by-step tutorials about digital scrapbooking and how to take better pictures."

"We have teamed up with Shutterfly to launch a digital studio that will provide us with dedicated space to teach and enjoy classes for beginning digital scrapbookers," says Stacy Julian, founding partner of Big Picture Scrapbooking. "I'm thrilled to have the power and experience of Shutterfly on our side. They are dedicated to storytelling and supporting scrapbookers in general with comprehensive online services and quality printing solutions."

By partnering with Big Picture Scrapbooking, Shutterfly builds upon its commitment to the scrapbooking community, which began with Shutterfly's industry-leading printing solutions for digital scrapbookers and the formation of the Shutterfly Scrapbooking Advisory Board.

New Scrapbook Style Photo Books

Shutterfly launched two new photo books, A Trip to Remember and Play Hard, designed by Creating Keepsakes professionals. www.shutterfly.com/shop/product_c18490/Creating_Keepsakes.

A Trip to Remember photo book, designed by Creating Keepsakes Editor-in-Chief Brian Tippetts, showcases an inviting combination of travel-inspired design, soothing colors and casual layouts that put vacation pictures front and center. This photo book makes it easy to highlight all the moments, big and small, that make a vacation special with sentiment starter headlines, relevant imagery and plenty of room for captions to document travel adventures. Tippetts offers inspiration and step-by-step instructions on how to make a lasting travel memento at ck.shutterfly.com/inspire/articles/triptoremember.jsp.

Just in time for those who have caught Olympic fever, the Play Hard photo book, by Creating Keepsakes Hall of Famer Kerri Bradford, helps athletes of all ages capture the thrill and excitement of the sports season. The book features sports icons, sentiment starters and motivational headlines to help chronicle the highs and lows of an unforgettable season. For more ideas on how to capture the thrill of the game, visit: ck.shutterfly.com/inspire/articles/playhard.jsp.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

Introduces new digital scrapbook style photo books to capture
travel stories and great moments in youth sports