2013-10-28 12:29:05 - ~Services to be offered through 10,000 retailers across the country in launch phase~
~Biscoot digital currency to create & realise the potential of a billion dollar virtual goods market ~
Shotformats Digital Productions Pvt. Ltd., among the biggest Digital Entertainment and VAS companies in India, today launched the world’s first ‘Offline Application Store’ & India’s first online digital currency – ‘Biscoot Digital Prepaid Wallet’. Combined together, the two offerings promise to change the way the digital entertainment industry markets its offerings across the rapidly growing Smartphone users’ universe across the country. Offline Application Stores are being launched in a staggered manner and the initial phase will cover Mumbai, Pune, Aurangabad, Nagpur, Ahmedabad, Baroda, Rajkot, Jaipur, Jaisalmer, Surat, Chandigarh, Bhopal, Indore, Rewa, Jabalpur, Lucknow, Kanpur, Allahabad, Guwahati and Siliguri. The content will be available in 8 languages – Hindi (Bollywood), Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Marathi and Assamese.
The Offline App Store
will distribute digital content – Movies, Music, Games and Apps across more than 10,000 mobile recharge and telephone accessory stores in the next 6 months. This will prove to be a legal, good quality and reliable source of content for consumers in comparison to pirated and low quality content available from unreliable sources in the country currently.
Bridging the gap
While low cost, big screen and feature-loaded smartphones are now a craze in Tier 2 and Tier
3 cities, the fact remains that majority of the users do not know how to operate such phones
beyond basic calls and messages. The shocking surveys reveal that only 15% of the total Smartphone users have ever downloaded one or more apps on their mobiles. This situation is tailor-made for offline app stores where a consumer can fully utilize other features of his/her phone without the complexity of data usage and app downloads. For consumers who prefer consuming data online, the apps are available on the Biscoot website and will be offered with a never-before-used feature – the Biscoot Digital Wallet. This digital wallet is the ultimate solution for those who shy away from using their credit/debit cards for online transactions. This currency will be available at retail mobile recharge and telephone accessory shops at the currency unit of Re.1/- The Biscoot currency will be available as scratch cards at denominations of Rs. 1000/-, Rs. 500/-, Rs.100/-, Rs 50/- and so on.
Niyati Shah, MD & CEO, Shotformats, comments, “As per our research, 95% of mobile users in
India are prepaid users of which around 30-40% visit mobile recharge shops at least twice a
day for getting recharges. Our distribution chain will comprise of such mobile recharge shops
across India for testers. We aim to expand this network to 30,000 retail outlets in 1 year and
sell 1 million such apps in the next 6 months. The current ARPU of a mobile user voice + VAS would be approximately Rs.95 and we are bullish about taking that to Rs.150 in the first year of its launch on Biscoot Offline Store.” The company is focusing on creating Utility Applications across languages especially for Indian users. The range covers Devotional, Regional Calculators, Cookery, Dress Design Apps for Women and loads more.
The Biscoot Digital Wallet can be used for buying exciting content from Biscoot.
Legal, genuine and quality content
Explaining the details further, Niyati Shah, mentioned that, “Shotformats will bring high quality content based offline apps to the nearest shop of the consumer. You can load a movie for Rs. 30/- or a song for a price as low as Rs. 2/-. Games and apps can be purchased for Rs. 10/-. The content applications can be transferred on the consumer’s mobile at the outlet and the consumer can use this content as long as he/she requires, without the internet/data connection on their mobiles. This application or the content cannot be copied to or shared with any other device, thus helping create a stream for content owners to monetize their content better,
curb piracy and give the entertainment industry its due share of revenues. The Biscoot
Digital Wallet on the other hand, facilitates online transactions. The Biscoot Digital Wallet
will allow the consumers to create a digital wallet called Biscoot Batua with their personal login
account. These consumers can simply get Biscoot credits in exchange of rupees from retailers and use it for online transactions.” Disclosing their distribution plans, Niyati Shah said that Shotformats will focus on the Indian market and market Indian content for the next few years. “In India, we love our movies and we adore our music. The appetite for Indian content is so huge that we do not need to look elsewhere.”
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