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2013-08-19 11:44:20 - Alexandria Egypt August 15, 2013, Sheraton Montazah Hotel announced its joining and full support to the ‘Road to Awareness’, Starwood Hotels & Resorts’ annual associate fundraising campaign

Now in its 6th year, the campaign aims to raise US$500,000 for UNICEF, the world’s leading organisation giving thousands of children from some of the poorest and most remote communities the opportunity to go to school and to get a better start in life.

Starwood’s ‘Road to Awareness’ campaign includes local fundraising initiatives across its 250 hotels in Europe, Africa and the Middle East as well as an annual fundraising bike ride. With the funds raised, Starwood and UNICEF aim to support 20 schools in Nigeria, directly benefitting an estimated 3,000 nomadic children, and 15 schools in Cameroon where more than 5,000 children will have access to literacy and numeracy training in addition to thousands of children in Egypt who

have no access to schools. The funds will also be used to organise awareness-raising campaigns about the importance of going to school, and to train 150 teachers.

Atef Wilson, General Manager of Sheraton Montazah Hotel said “We’re proud to participate in this important activity and be part of developing the lives of thousands of children in Egypt through enhancing their literacy”.

UNICEF UK Executive Director David Bull said: “UNICEF is committed to creating a world in which every child has access to education. There are currently an estimated 61 million primary school-age children around the world who are not in school, and whose future opportunities are severely limited. We are delighted that Starwood’s Road to Awareness campaign will help to raise vital funds for UNICEF’s work in Africa, enabling some of the most disadvantaged children in the African countries to go to school and helping them to fulfill their potential.”

Complementing the local associate fundraising initiatives, a group of cyclists consisting of senior leaders and other hotel representatives will climb the mountains of Austria in the Tyrol and Salzburg counties from August 28-30. The riders will cycle 410 kilometres, ascending seven climbs with a gradient of 8,860 metres over a three-day period.

“At Starwood, we believe that every child has the right to go to school and we are convinced that education is the door that opens opportunities to become fully independent members of society,” says Michael Wale, President of Starwood Hotels & Resorts for Europe, Africa & Middle East. “I am incredibly proud of the amazing efforts of our 46,000 hotel associates and brave cyclists who enthusiastically engage in raising funds as part of their ongoing commitment to doing the right thing. Together with UNICEF we hope to make a huge impact on to the lives of children in Egypt and Africa”.

Last year, Starwood raised US$750,000 through the company’s ‘Road to Awareness’ campaign, helping to provide more than 50,000 children in African countries with an access to pre-primary education.

To learn more about Sheraton Montazah Hotel , please visit, and about the Road to Awareness campaign, please visit

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About the Starwood and UNICEF partnership
The launch of the Check Out for Children programme by UNICEF Goodwill Ambassador Sir Roger Moore KBE in London in 1995 is the cornerstone of the long-standing partnership between Starwood Hotels & Resorts and UNICEF. Through the programme, guests at participating Starwood hotels across Europe, Africa, the Middle East and Asia are invited to add $1 (or local currency equivalent) to their hotel bill, as a donation to UNICEF’s work for children. In addition to this, in 2008 Starwood and UNICEF launched the annual Road to Awareness hotel associate fundraising campaign. Over the past 18 years, Starwood guests and associates together have raised more than $30 million for UNICEF to improve the lives of vulnerable children around the world and provide them with access to education. Building on this, Starwood launched Make a Green Choice earlier this year. Hotel guests in Starwood hotels globally can participate in this new initiative by declining daily housekeeping services. In Europe, Africa and the Middle East, for every day of participation, Starwood provides guests in return for saving water and energy with the opportunity to make a $5 donation in support of UNICEF’s on-going work to protect vulnerable children from the impact of climate change. .

About Starwood Hotels and Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit:

Press contacts:

Azza El Desouki, Director of Public Relations, Sheraton Montazah Hotel

Ju-Lin Tan, Media and Communications Manager, UNICEF UK, +44 (0)20 7375 6030,

Press Information:
Sheraton Montazah Hotel

Corniche Road Alexandria

Contact Person:
Director of Public Relations
Phone: 002035480550
email: email


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