2008-07-24 19:07:10 - Long a secret of the French gliteratti, Shams denim is moving to America. Cece Feinberg PR will be representing the stylish line. Celebrity finds already include Kate Hudson, Eva Longoria, and Cameron Diaz.

For Immediate Release
Press Contact: Cece Feinberg Public Relations
Jessica Allen
jessica@feinbergpr.com
212.939.7265
Shams Jeans
Announces Cece Feinberg Public Relations as Agency of Record
NEW YORK, July 18, 2008 - Shams Jeans, the French denim line worthy of haute couture, is pleased to announce that it has retained Cece Feinberg Public Relations Inc. as its agency of record to create and execute its national public

relations campaign.
Cece Feinberg Public Relations, an established firm specializing in fashion and luxury goods with offices in New York and Miami, will implement a dynamic and focused on-going media campaign to promote Shams Jeans as a leader in stylish and innovative denim. The new campaign begins July 2008 by introducing members of the fashion and lifestyle press to Shams's 2009 collection of chic jeans.
About Shams Jeans
Long a must-have of French celebrities, stylists, and editors, Shams is crossing the pond to share its genius with America. Elevating casual couture with glittering subtleties and streamlined cuts, Shams Jeans is sure to be a rising star in the world of denim. Minimalist and edgy, the collection features impeccably cut silhouettes in high-end fabrics accented by rich, fashionable dyes. In lieu of the traditional label, some of Shams's styles feature a creative, luxe alternative - dark, understated Swarovski crystals. Other styles come with a stone tag that allows and encourages the wearer to distress her Shams jeans, thereby personalizing her look. Every piece in the line has been created to contour itself to the wearer's individuality, wear from day to evening, and to satisfy the demands of even the most exacting fashionistas.
Created by a true coming together of cultures, Shams draws inspiration from its French, Spanish, and American collaborators. All are united by their love of fashion and desire for originality. And the resulting line of denim stays true to these high-minded and high-style motives.

About Cece Feinberg Public Relations
Cece Feinberg Public Relations is a full-service firm specializing in public relations, marketing and special events for fashion, luxury lifestyle, and entertainment clients. With offices in New York and Miami, Cece Feinberg Public Relations has grown exponentially in recent years as word continues to spread about their consistent success in bringing designers and luxury goods purveyors into the national and international spotlight, coupled with their stellar reputation for managing the finest in fashion shows and special events around the country.