2012-02-22 18:56:35 - • Serena Service Manager Named Winner of Pink Elephant’s 2011 Innovation of the Year Award
• Integration of Service Management and Release Management is Recognised
• Latest Major Release of Serena Service Manager, Now Shipping, Showcased at Pink Elephant IT Service Management Conference
• Serena Boasts Solid Customer Momentum and Worldwide Gains with Innovative ITSM Solution

St Albans, UK –22nd February 2012 – Serena Software, the Orchestrated IT leader, today announced its market-changing IT Service Management (ITSM) solution, Serena Service Manager, was named overall winner for Pink Elephant’s 2011 Innovation of the Year Award. This prestigious award win is an exclamation point to the great momentum Serena has seen since introducing Serena Service Manager last year. Product innovation, strong worldwide demand for the technology and product recognition by leading industry influencers is setting the stage for Serena to take the ITSM market by storm in 2012.

Serena Service Manager is the only ITSM offering on the market today that leverages a process-based approach. Linking people with process in orchestrated service management, Serena tackles the current challenges

around flexibility, visibility and usability inherent in legacy ITSM solutions. In less than a year, Serena Service Manager has boasted solid sales with dozens of new customers relying on the solution today. Customers cite ease of use, affordability, customised delivered services and quick deployment times as key differentiators over legacy ITSM offerings.

An important consideration in recognising Serena Service Manager as ITIL Innovation of the year is the demonstrated integration of Serena’s service management and release management solutions. Together, Serena Service Manager and Serena Release Manager help bridge the Dev-Ops divide, helping IT organisations ensure that all changes going into production are managed seamlessly, controlled throughout and completely visible.

Serena is showcasing its award-winning Serena Service Manager technology at Pink Elephant’s 16th Annual International IT Service Management Conference and Exhibition in Las Vegas this week. The just-released Serena Service Manager 3 packs innovative features that further strengthen the Dev-Ops bridge and foster greater collaboration around issue resolution and aid service level management.

Supporting Quote
“We are thrilled Serena Service Manager has been recognised by Pink Elephant and named Innovation of the Year award winner. Pink Elephant is the preeminent ITSM organisation and to have our technology rise above competing products in such a short period of time is a huge honor, and underscores the value of our ITSM solution,” said John Nugent, president and CEO of Serena Software. “More and more enterprise IT leaders express dissatisfaction with their on-premise ‘ERP-like’ IT service management solutions. The gripe is these systems are complex, costly and difficult to extend and customise. Serena Service Manager is the antithesis of the on-premise ERP approach and can be implemented at one-tenth of the time and cost compared to traditional service management solutions out there.”

“We evaluated Serena Service Manager and it does exactly what we need it to do. It is extremely comprehensive and provides an interface that is both easy for us to use and also customise, when needed,” said Quinn Lanus, director of technical services and operations for SunGard. “The other products that we looked at were too rigid and didn’t offer the level of flexibility we required. Price and deep reporting capabilities also played an important role in our decision to go with Serena – the competition didn’t come close.”

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About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena’s mission is to help enterprises orchestrate their world. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit www.serena.com.
Media Contact:

Mark Kember / Kathryn Pheby
Goode International for Serena Software
serena@goode.co.uk

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