2009-03-04 06:07:49 - A must attend event for every marketing professional and small business owner. This is a practical course. Search engine optimisation SEO is an essential tool in new demand generation for business. For the last decade, SEO has been a specialised niche in marketing. SEO is now in the mainstream. If a business does not adapt and take advantage of this opportunity, the competition will have a competitive advantage.

Phigit is pleased to announce new search engine optimisation training in Melbourne. "Our clients have often requested SEO training. They want a a practical training course on SEO." said Adam Hodgson CEO. We listen to our clients and are pleased to announce our first course in November.


SEO Training Course Melbourne

Date: 6 November 2009

Location: Melbourne

Cost: $995 +GST

This training course will cover the fundamentals of search engine optimisation SEO. We will then build upon these SEO basics and broaden the strategy to other digital marketing techniques. The relationship between search results, authority sites and purchasing decisions will be discussed. We will demonstrate practical techniques to identify the key elements of your SEO strategies.

Learning Objectives:

At the

end of the course, participants will be able to:

Identify keywords for their business
Discuss the difference between pay per click and organic listings
Understand the link power formula
Review SEO performance of their business against competitors
Capture
Document your top 10 authority sites
Catalogue your content sources
Catalogue your link opportunities
Document the 60 day plan to SEO performance for their business.
About the speaker

Adam Hodgson is the CEO of Phigit Digital Marketing. He is a thought leader on SEO and digital marketing. Adam will be returning from Chicago, USA to Melbourne to conduct this course. He will share the latest practical techniques to achieve bottom line results for your business.

Contact: Karen (03) 9005 8116 or contact@phigit.com