2009-11-09 06:29:58 -
Irbtrax SEO and Internet Marketing announces independent study indicates recession is inflating key website traffic statistics such as Time On Site. Irbtrax Search Engine Optimization and Internet Market Research announces it has recently completed a lengthy independent study that indicated the Recession has inflated key online traffic indicators for many Business to Business websites.
According to www.Irbtrax founder, Scott Moir, "We were persuaded to dig a little deeper when it was observed that website traffic was up for select companies, but
overall results were still down.”
The six month independent study by the Internet Marketing firm indicates that the recession has inflated several important website traffic indicators for particular companies. The inflated metrics appear to include Page Views per Visitor and Time on Site (TOS).
Results conclude that the websites effected the most, are those that in addition to providing products or services, also offer internal job openings using online applications. Therefore, the inflated metrics appear to be a direct reflection of the high number of people searching for employment online, and taking the time to direct submit their resumes.
This same study also indicated that a significant number of households made a switch back to basic dial up services to save on expenditures. Also contributable to the recessionary economy. Making it important for companies to internally review their websites to make sure they efficiently accommodate accessibility for this large group of consumers.
Irbtrax, A specialized Internet Marketing, SEO, and Market Research company was founded on the principle that being cutting edge is good, but seeking to be leading edge is far better. For more information visit:
www.irbtrax.com