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SEO Best Practices Drive CEOs to RHR International's New Web Site


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© Business Wire 2008
2008-10-06 21:36:01 -

- RHR International Company, a world leader in executive and organizational development, announced today the launch of their new Web site (www.rhrinternational.com). To expedite the search for information on RHR's key practice areas, the site was designed around the use of Search Engine Optimization best practices. This approach reflects RHR's move to fully embrace Search Engine Marketing as an essential

element in their total marketing mix.

Constructed with form and function in mind, the new site combines elegant graphic design with user-friendly operation to deliver valuable information about the company and its service offerings with fewer "clicks." The updated navigation system is intuitive and based on a results-driven menu which allows visitors to quickly find solutions to their senior management, leadership development and organizational challenges based on real-life scenarios.

New videos include interviews with CEOs on how RHR has helped their organizations; conversations with RHR consultants on the richness of a career with RHR; and a fast-paced look at the history of RHR from 1945 to the present. In addition to the video content, the expanded Careers section is designed to provide details on the management consulting philosophy of RHR as well as practical assistance such as up to date listings of open positions in North America and around the world. Extensive archives allow access to nearly one hundred articles, white papers and original research studies authored by RHR consultants. Past issues of RHR's popular quarterly publication, Executive Insights, are also available for download.

Working closely with the integrated marketing services company, MS3, RHR conducted a comprehensive study to determine how to best present the company on the Internet. Primary research determined a variety of Web site visitor types and the kind of information that was important to satisfy their goals.

"MS3 was charged with combining innovative Internet science and the finest contemporary graphic design to make the compelling story of RHR come to life," said Peter Morrison, executive vice president and partner of MS3. "I believe we have brought this new vision to your computer screen in a manner that reflects the long and proud heritage of RHR International and offers an amazing variety of information to the visitor."

"Careful attention was given to the design and content of the new site to ensure it could easily be used as a resource for clients, visitors and those exploring career opportunities with the firm," said Jeff Durocher, vice president of market development for RHR International. "The clean new look and feel, anchored by our recently revamped logo, represents a fresh approach and reflects our evolving practice in that it is new, modern and forward looking while remaining rooted in the firm's traditions and values."

RHR International Company is a world leader in executive and organizational development. For over 60 years they have been assisting senior management in the areas of executive integration, management due diligence, high potential development, succession planning, team building, talent management, executive coaching and CEO/board relationships. RHR International has offices in Belgium, Brazil, Canada, China, France, Germany, Italy, Switzerland, United Kingdom and United States. The company is headquartered in Wood Dale, Ill. For more information or to explore career opportunities with RHR International, please visit our Web site at www.rhrinternational.com.

RHR International
Jeff Durocher, 630-766-7007


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