2010-02-10 05:55:03 - Since 1992, Sentinel Offender Services has been a pioneer in the offender management and electronic monitoring industry.Now that Sentinel is looking to expand its Success Centers into more states and jurisdictions, they have hired Estey-Hoover advertising & PR of Newport Beach.

IRVINE, CA (Feb. 2010) For 18 years, Irvine-based Sentinel Offender Services has been a pioneer in the offender management and electronic monitoring industry. Offering alternatives to incarceration and typical taxpayer- paid programs, they specialize in RF/GPS tracking, alcohol and drug testing and offender paid financial services supported by full case management. With over 40 field offices across the U.S. and a national monitoring center in Orange County, Sentinel is looking to expand into additional states, while broadening its offender funded supervision, education and behavior modification programs. To help facilitate this growth strategy they have contracted with Estey-Hoover Advertising and Public Relations of Newport Beach. “By bringing in experienced professionals like Estey-Hoover to help spread the word about Sentinel, we can

better utilize our core people to work with local jurisdictions on their corrections issues. It will also help support the introduction of our community-based Sentinel Success Centers outreach program,” explains Bob Contestabile, Sentinel’s President and CEO.

As a full-service agency, Estey-Hoover will coordinate all public relations and branding efforts for Sentinel, including development of corporate communications and media information, media placement, design of promotional/collateral materials and website upgrades. The initial phase of the campaign consists of regional PR across America targeted to the metropolitan areas, law enforcement agencies, courts and local governments that Sentinel serves.

According to Dan Hoover, President of Estey-Hoover, “As we celebrate our 35th year, we are very pleased to add a forward-thinking organization like Sentinel to our diversified client portfolio. We’re always looking for growth oriented companies from industry categories that might be able to take advantage of our experience and expertise. Sentinel is an ideal fit.”

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Sentinel Offender Services is one of the nation's leading providers of offender supervision services. Since beginning operations in 1992, they have focused solely on one goal: monitoring and supervising offender populations while reducing recidivism. As alternatives to incarceration or supervision for their inmate or probationer populations, Sentinel has developed a comprehensive spectrum of services, often offender paid, that allows correctional agencies to select an effective solution to their needs. www.sentrak.com

Estey-Hoover was founded in 1975 and is a member of the prestigious American Association of Advertising Agencies (AAAA). Among Southern California's most respected ad agencies and public relations firms, Estey-Hoover provides domestic and international strategic planning, media buying, creative ads, brochures, web design and other marketing services targeted at consumer and business to business customers in a wide variety of industries. www.estey-hoover.com