2008-10-14 17:03:30 -
SellPoint augments client roster with seven new companies, and bolsters syndicated networks with three new retailers Active Product Tours Gaining Momentum with Online Shoppers
SAN RAMON, Calif., October 14, 2008 - SellPoint Inc., the leading provider of on-demand video product tours, is continuing its rapid growth with the recent addition of seven new clients including Avenues in Leather, Digital Blue, Digital Spectrum, IOGEAR, Kensington, Sennheiser and Swann Communications. SellPoint has also expanded its industry-leading Retail Syndication Network
with the addition of three new retailers including Hooper Camera and MacForce. Buzzillions.com, the leading reviews-driven shopping portal, has also joined SellPoint's Retail Syndication Network.
SellPoint will develop and syndicate Active Product Tours for its new clients, making engaging product videos and information available on all major online retail sites that sell their products.
Overwhelmingly, shoppers are turning to the Internet first when shopping for products, making it the key driver of purchases - both online and in-store. According to the National Retail Federation, more than 90 percent of shoppers say they research products online before buying in a store. And in a May 2008 Nielsen survey, eight of 10 respondents who made a consumer electronics purchase in a retail store said they visited the store's Web site first. This new consumer behavior creates an opportunity to leverage online video in e-commerce to measurably convert shoppers into buyers.
'Internet shoppers who conduct research online have come to rely on videos that showcase product features,' says Tim Hall, CEO of Digital Blue. 'Working with SellPoint ensures we offer these shoppers information about Digital Blue's array of products in a format they want and expect. Further, SellPoint's syndication network allows us to distribute information about our products across our broad online retail channel.'
SellPoint's Active Product Tours combine dynamic video with a wide array of printable user guides, brochures, and other product information that provide shoppers an engaging and interactive look at the product they are researching. SellPoint provides retailers with dynamic, engaging video that engages and informs shoppers - at no cost to the retailer. SellPoint provides manufacturers with a direct conduit to deploy enhanced product presentations consistently across their online points of sale. Additionally, SellPoint's graphical dashboard provides clients with a detailed analysis of shopper behavior that is updated daily, giving clients valuable insight into how consumers interact with their products. To learn more about SellPoint or to join its Retail Syndication Network, visit www.sellpoint.net.
About SellPoint, Inc.
Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of on-demand video product tours, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Canon, Fuji, SanDisk, Panasonic, TiVo, Brother, Magellan, and more. SellPoint's Retail Syndication Network includes over 150 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Sears, Staples, Toys'R'Us and more. For more information, visit www.SellPoint.net.
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