2008-10-07 17:17:00 -
www.seewhy.com - SeeWhy Software +44 (0) 1753-752-476 press@seewhy.com or Schwartz Communications Avi Dines or Shweta Agarwal, +1 781-684-0770 seewhy@schwartz-pr.com SeeWhy Software, the leader in real-time behavioral analytics, today announced the immediate availability of SeeWhy Customer Experience Manager (CEM), a powerful packaged analytic solution that tracks an individual's digital mood resulting from their
ecommerce experience. By measuring quality of experience, ecommerce teams can gain visibility into areas of the website causing problems and which individual customers have been affected by poor online sessions. If appropriate the system can then automatically initiate individual corrective actions.
Today, organizations employ aggregate infrastructure monitoring techniques or deploy synthetic transactions to try to measure customer experience. Neither method, however, measures actual individual customer experience. With dozens of potential causes of poor performance, the online experiences of different customers can vary significantly, and only by measuring actual experiences can an organization reliably assess quality.
"Measuring individual customers' online experiences in real time is the only way to optimize customer service and head off web application performance issues before they affect the business," said Charles Nicholls, CEO of SeeWhy Software. "With CEM, companies can build robust Web-based sales processes that drive new and improved revenue streams across the customer lifecycle while improving customer satisfaction."
SeeWhy CEM measures each individual customer's quality of experience across a comprehensive range of best practice key performance indicators (KPIs) such as page errors, page load times and abandonment of critical processes. Ecommerce teams are then alerted to important changes to the expected 'normal performance' based on historical patterns for that time of day. This full view of customer activity enables automated actions to be initiated, such as a personal email, a customer experience survey, changing onsite content while the customer is still online, adjusting load balancer policies or triggering an outbound call to the customer. With these capabilities, SeeWhy CEM redefines customer experience management.
SeeWhy CEM is a pre-packaged analytic solution and is available immediately. For additional information visit
www.seewhy.com/cem/.
About SeeWhy Software
SeeWhy is revolutionizing the way that companies interact with their individual customers in order to deepen relationships, drive revenues and reduce risk. Through a series of interlocking real-time analytic applications, underpinned by a common individual behavioral profile of each customer, SeeWhy drives individually optimized treatment across the customer lifecycle.
SeeWhy is one of the top private European software companies, as noted by Red Herring 100 Europe, named Global Innovator by Guidewire Group and highlighted as a cool company by Gartner. SeeWhy Software was incorporated in 2003 and is headquartered in Windsor, U.K., with operations in the U.S. More information can be found at
www.seewhy.com/
Terminology
BI - Business Intelligence; Behavioral Profiling - a technology that builds and maintains a "normal" profile at the individual account level, enabling changes in behavior to be immediately detected. Customer Experience - the management of online and offline customer experience in using an organization's products and services. CEM - Customer Experience Management.
SeeWhy, SeeWhy Software, the SeeWhy Globe and Instant Insight are trademarks or registered trademarks of SeeWhy Software Limited. Other product or service names mentioned herein are the trademarks of their respective owners.
Analytic Application Measures Real-Time Online Quality of
Experience to Boost Revenue and Increase Customer Relationships for
Ecommerce Companies
