2008-10-31 17:56:52 - New swiftcover.com viral campaign challenges all aspiring film makers

swiftcover.com, the UK's only dedicated online insurance company, has launched a viral competition as part of its 'Swift Relief' campaign. The new viral encourages people to upload 60 second videos, with the best one winning a year's free car insurance.

Participants can upload videos of a short-cut, trade secret, or simply something fun that can be done in 60 seconds. The video illustrating the best or funniest thing to do in 60 seconds will win a year's free car insurance from swiftcover.com.

The campaign, created by public relations agency Brazil, is part of swiftcover.com's interactive consumer campaign 'Swift Relief', designed to help consumers have stress-free experiences and provide them with tips and hints for an easier life.

The videos can be filmed

on a mobile phone or digital camera and easily uploaded via the Swift Relief website (www.swiftrelief.co.uk). The viral campaign reflects swiftcover.com's ability to provide online motor insurance quotes in less than 60 seconds.

The competition deadline is 30th November 2008. To upload or view the videos please visit www.swiftrelief.co.uk