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Sebastian Bayer Named CEO of Y&R Vienna


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© Business Wire 2014
2014-03-31 19:35:04 -

David Sable, Global CEO of Y&R announced today that Sebastian Bayer has been named CEO of Y&R Vienna. Bayer will succeed Alois Schober, who has been with Y&R Vienna for the better part of 30 years and who will support and consult Bayer in his new role of a Non-Executive Chairman, effective immediately.

Bayer, known as a top marketing professional in Central Europe, spent 12 years at Nike, serving most recently as Marketing Director Running, responsible for driving strategy, operations and creative in the Austrian, German and Swiss markets. Throughout Bayer’s career at Nike, he has held various roles in both marketing and digital across the region.

“We are grateful to Alois for so many years of his leadership. His talent, commitment

and dedication are reflected in the strength of the office. And we are delighted that we will continue to benefit from his experience and knowledge of the market,” said Sable.

“Sebastian is ideally suited to take us forward. His experience at Nike, working with a wide range of marketing and digital agencies worldwide has given him a breadth of experience that will serve our clients well.

He’s already well-established in the Austrian marketing industry and brings a strong global business background. His consumer marketing expertise and the fresh perspective he will bring to our agency in Vienna, together with Alois’ institutional knowledge of Y&R and the marketplace there will be an ideal combination for Y&R Vienna to grow and flourish.”

“I couldn’t be more excited for this new role,” said Bayer. “Y&R’s deep history and great reputation in the industry, both globally and on a local level in the Vienna market make it a perfect choice as I take the next step in my career. The agency has so much to offer and I can’t wait to immerse myself.”


Bayer received his Master’s degree in Business at the University of Economics and in Vienna. In addition to pursuing his business interests, he played guitar for 14 years at the Musikschule in Vienna and has performed at the “Wiener Festwochen.” Bayer was born and raised in Vienna and has a wife and two children. His native language is German, but he is also fluent in English, French and Italian.

About Y&R


Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.

Y&R is part of WPP (NASDAQ:WPPGY).



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Y&RJordana Altman, 212-210-3715Global PR Manager jordana.altman@yr.com : mailto:jordana.altman@yr.com


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