2010-04-13 15:45:30 -

Seattle’s Best Coffee today announced the availability of its new line of canned Iced Lattes in more than 10,000 major grocery, convenience and other retail stores throughout the Western U.S. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks Corporation and Pepsi-Cola North America Beverages, the new convenient, on-the-go coffees extend the reach of the Seattle’s Best Coffee brand into the ready-to-drink category.

“Seattle’s Best plays an important role in the Starbucks Corporation’s brand portfolio and the launch of the Iced Latte line demonstrates the brand’s continued growth into new channels of distribution,” said Michelle Gass, president, Seattle’s Best Coffee. “The ready-to-drink category allows us to introduce the brand to new customers with the goal of delivering great

coffee to busy consumers wherever they are.”

The new Seattle’s Best Coffee ® Iced Latte drinks are inspired by the handcrafted versions of guests’ favorite lattes available in the cafes. The beverages are available in Iced Latte, Iced Vanilla Latte and Iced Mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack. Consumers may purchase the coffees at major grocery, convenience and other retail stores in Arizona, California, Nevada, Oregon, and Washington.

“We are very pleased to have the Seattle’s Best Coffee Iced Latte line on store shelves across western states,” said Richard Burjaw, General Manager, NACP. “We’ve seen the addition of this new product line immediately contribute to the growth of the ready-to-drink coffee category where it’s available.”

For more information on Seattle’s Best Coffee Iced Lattes, visit www.SBCIcedLattes.com : .



About Seattle’s Best Coffee

Founded in 1970, Seattle’s Best Coffee has more than 550 specialty coffee cafes and kiosks in the U.S. and Canada including an expanding franchising program. Its packaged coffee is available in supermarkets across the U.S. and Canada and its recently introduced ready-to-drink iced lattes are available in the Western U.S. Seattle’s Best Coffee is also brewed at more than 15,000 foodservice locations, such as college campuses, restaurants, hotels, airlines and cruise lines. Seattle’s Best Coffee’s smooth roasting delivers a rich and balanced Uncommonly Smooth ™ taste. Seattle’s Best Coffee offers more than 30 whole bean and ground coffees (including flavored, organic and Fair Trade Certified ™ coffees), espresso beverages, signature hand-crafted JavaKula ® blended beverages, OvenSong ® bakery food and sandwiches, and select merchandise. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX).
For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com : .



Seattle’s Best CoffeeJenny McCabe, 206-318-7100 press@seattlesbest.com : mailto:press@seattlesbest.com orEdelmanAmanda
Watkins, 206-268-2277 Amanda.Watkins@edelman.com : mailto:Amanda.Watkins@edelman.com