2009-11-10 14:56:04 -

With a passion for motivating companies to make things happen in their sales programs, expert sales trainer, Peter Dennis, launched PMD Sales Training & Consulting, Inc. : this year and built it into a thriving business within months, despite the worst recession the country has witnessed in recent history. Dennis attributes his extraordinary business success to applying

the principles behind an innovative sales approach he developed and uses with his clients. He outlines this approach in a book entitled, “The Golden 120 Seconds of Every Sales Call,” : to be released December 15 th by Norlights Press : .

“Each prospective customer or client has their own goals and challenges, therefore cookie-cutter approaches to sales just don’t work; it’s crucial that sales and business development people consider the prospect’s specific needs and concentrate on communications and relationship-building,” states Dennis. “My work with sales teams focuses on what occurs in the field and practical execution, using strategies for preparedness, proactive behavior and a different presentation. We look at those critical junctures during a sales call or meeting --- the 120 seconds --- in which the sales person’s interactions with the prospective customer can most impact the outcome.”

Dennis’ unique sales approach was developed from his 25 years of experience as a sales executive, manager and trainer utilizing its sales strategies at major corporations. The approach is similar to Dennis’ personal style — non-aggressive, collaborative and results-oriented — and based on Dennis’ credo that it’s important to be pro-active, keep moving and continue driving value to get customers. The approach uses tactics that sales people already understand but fail to execute.

Using its sales approach focused on the “golden 120 seconds,” PMD Sales Training and Consulting has helped companies drive better results, thereby delivering a return on their investment. Dennis has personally witnessed the benefits and successes a company can realize from using his approach to sales execution.

“My sales training is all about eliminating energy suckers and not focusing on irrelevant areas,” states Dennis. “By looking at and understanding what the prospect is doing today and what’s positive, we implement executable strategies that are proven to contribute to increasing sales and revenue.”


PMD Sales Training & Consulting can help companies in any industry, as the Dennis sales approach responds to a need felt across the marketplace. Clients range in size from small companies with 1-3 person sales teams to companies with 20-person sales teams and over $125 million in revenue. The typical client is a company that has quality products and services but is not where they should be in terms of sales — sales are either flat or increasing only slightly. The company may be performing well but knows it can perform even better.

PMD Sales Training and Consulting’s client services include two-day sessions with sales teams, seminars on specific topics and retainer-based relationships in which Dennis becomes a member of the client’s sales team, serves as the sales manager, or acts as the sales link to the client company president or COO. Dennis also helps with hiring sales people and developing them for the role they would best fit on the sales team.


About PMD Sales Training & Consulting, Inc.

Started in January 2009 and based in Westborough, MA, PMD Sales Training & Consulting, Inc. is dedicated to helping and motivating companies to realize measurable sales growth and business success. President and founder, Peter Dennis, provides sales executives and teams with a fresh approach to sales execution, inspiring them with his passion for sales training and development and improving the overall effectiveness of sales teams.

To learn more about PMD Sales Training and Consulting, Inc. and Peter Dennis, visit www.pmdsalestraining.com : .



BBWrites CommunicationsBeth Bryant, 508-786-3013 bbryant@bbwrites.com : mailto:bbryant@bbwrites.com