2009-11-09 13:37:54 - If you have an E-commerce website, with 1000's of products, but when you search for them in search engines, you find nothing, then this article will help you with E-commerce website promotion tips for Search engine rankings.

If you are having an E-commerce website with 1000 of products, but no rankings in Search engines, below points will help you towards success.

Shopping carts, by their very nature, generate complex and long URLs (page names). However, search engines do not like these complex and long URLs. This results in most of your shopping cart pages not getting crawled. This leads to most of your pages remaining invisible to the search engine users leading to less exposure and ultimately a loss of revenue for you.

A shopping cart SEO program involves studying the dynamic URLs of the e-commerce store that your shopping cart software generates and then logically converting them into search engine friendly static URLs. If done correctly, this will

ensure that your catalog gets completely crawled and indexed by search engines. This is the first step towards making your e-commerce store search engine friendly.

<b>Tips you should be aware of with spiders, crawlers and SEO and search engine optimization:</b>

1. A spider is designed to crawl the Web. The smartest way to keep spiders constantly coming back to visit, is to focus on content freshness. Add new articles, pages, genuine content, FAQs, good useful information to your Web site on a consistent basis - instead of doing major updates. Instead of adding 20 new articles all at once, try adding only 1 article a day (everyday) and watch what happens.

2. You do not need to comprise a robots revisit tag to your HTML. It does not work and the robot will come back more regularly with you adding fresh content, you may see it stay longer and in fact dig deeper into your Web site.

3. Do you want to know one reason why Blogs are so busy and keenly crawled by the spiders? It's because Blogs are often very fresh content sometimes being updated several times per day.

4. Remember that spiders and crawlers do NOT need to be submitted to for them to find you. There are actually good reasons not to use submission software but you are wiser to link to a new website from a Blog or another website that you know is already being indexed. Remember that you will still need to submit to directories though because there, you are trading with human editors and not robots.

5. Make sure your Web site has a nice Site Map and then have at least one link to your site map on every page. Remember, you have no idea whether a search engine spider will come in on your home page, or on your about us page or maybe even a policy page. But regardless of which way it comes in, it will be able to crawl ALL of your pages if you've created a good site map.

6. Do you think that it is best to get into Google immediately as quickly as you can?

7. Have Product name / Service first reading to left in your page Title.

8. Always use H1 tags for product name.

9. Use product, category, service name in the description.

10. Name the product image file name with full product name and add alt tag too.

11. Include Bread crum navigation showing all levels of entries on all products pages.

<b>Well just optimizing web pages does not help.</b>

What you need is "Conversion" is the percentage of visitors to your website that actually follow through with your POA. Once your search engine optimization (SEO) company has helped you improve your take rate, you should work on getting more of those people to actually convert. Is your form too long? Do you show a salient privacy policy promising not to use or sell personal data? Is it a quick, easy process or do people have to jump through hoops? A good search engine optimization (SEO) company will be able to help you to identify the elements that are serving as barriers to transition.

All the above tips, so to speak, are important to an SEO campaign, but the closer you get to the actual dollar return, the more accurate your assessment of success or failure will be. Rankings alone are no denotation of success. For that matter, neither is search-referred traffic if the visitors don't take an action on the site that can lead to a sale. And when the lead finally comes in, there is no way to track the value unless you follow up with off line metrics to determine exactly how much leads from your website are worth.

These are all base metrics - many campaigns are much more involved and use thousands of different data points. But if you are new to the conversion/ROI game and are thinking about hiring a search engine optimization (SEO) company, make sure that its goal is to be keyed to your bottom line.