2008-12-04 00:32:03 -

www.sas.com - SAS, the platinum sponsor, and Carnival Cruise Lines are featured speakers at the National Center for Database Marketing"s annual conference next week. The presentation "Carnival Cruises Along with the Power of Customer Analytics" will detail how Carnival is building brand preference through highly targeted consumer communications. The presentation is at 3:45pm ET on December 9th.

SAS will also be sponsoring keynote speaker Tom Davenport, author of "Competing on Analytics". Davenport will deliver the keynote presentation on December 9th at 9:30am ET in Sun Ballroom A-B. Following the keynote, he will be in SAS" booth (#100) to sign copies of his book and greet attendees.
In its booth, SAS will be showcasing SAS® Customer Intelligence solutions. SAS? comprehensive suite of top-ranked solutions span the entire customer-focused marketing process including campaign management, real-time decision management, customer experience analytics, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics.
Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.
The National Center for Database Marketing (NCDM) 2008 conference is being held December 8-10 at the Gaylord Palms Resort in Orlando, Fla.
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative solutions supported by an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2008 SAS Institute Inc. All rights reserved.

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