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San Francisco's Rossi & Rovetti Flowers Moves to SOMA, Underscoring the Florist’s High-Tech Approach

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2013-02-13 07:18:30 - Rossi & Rovetti Flowers, based in San Francisco, is the city’s European tech-savvy florist. Locally owned and operated since 1900, the company has won awards for European design, corporate flowers, and delivery.

Rossi & Rovetti Flowers, San Francisco’s premier florist, announced that it has relocated to the city’s SOMA (South of Market) neighborhood.

Rossi & Rovetti’s move from its current location in the Financial District to SOMA, which is the hub of San Francisco’s high-tech industry, underscores the company’s high-tech business approach.

The florist’s new home is at 333 3rd Street on the Mezzanine Level. The upgraded premises is a high-tech retail space equipped with end-to-end technology, which the company believes will help realize its future growth plans.

“We are incredibly excited about our new retail space, which will allow us to better serve our existing customers and expand our business to reach new customers,” said Jason Braatz of Rossi & Rovetti Flowers.

One of

the oldest florists in San Francisco — locally owned and operated since 1900 — Rossi & Rovetti has a strong track record of incorporating cutting-edge technology into its floral design and delivery.

The company is the first florist to send customers photos throughout the fulfillment and delivery of their order, allowing them to see their completed arrangements, who designed their arrangements and who signed for delivery. This approach removes any mystery or confusion and provides customers with a more personal service.

In addition, the company has a patented delivery tracking process, allowing customers to track all online orders in real-time on its website.

“Like Domino's did for pizzas, Rossi & Rovetti is now doing for flowers,” explained Braatz. “We’re tracking deliveries in real-time with GPS-enabled delivery drivers.”

Rossi & Rovetti has the longest freshness guarantee – 14 days – in San Francisco and offers the largest selection of arrangements available on the same day – 371 – of any florist in the United States.

For more information, please visit

Press Information:
Rossi & Rovetti Flowers

333 3rd Street, Mezzanine Level
San Francisco, CA 94107

Contact Person:
Jason Braatz

Phone: 415-543-4400
email: email


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