2013-03-14 12:32:50 -
Samsung Launches its Galaxy Note II Using DG's Advertising Technology
Samsung campaign in Spain launched by Starcom; Powered by DG MediaMind
March 14, 2013, New York, NY - DG (NASDAQ: DGIT), the world's leading ad
management and distribution platform announced today that Samsung is relying on
its advertising technology to power the launch of Samsung's Galaxy Note II phone
in Spain. In a tireless search for creative innovation, Samsung is working with
Starcom and DG MediaMind technology due to their track records in running
effective online ad campaigns.
Samsung has activated a wide online display format called the SideKick, an IAB
Rising Star that elegantly scrolls media content, essentially increasing ad
space in the same given area. Samsung has taken advantage of this space to
the features of its new Galaxy Note II; directly taking its product
messaging to customers.
Samsung's use of the SideKick format has enabled the characteristics of its
Galaxy Note II to be clearly set out in the content of the ad. The digital
campaign was launched by Starcom and DG MediaMind technology enhanced the high
interactivity of the format, inviting users to navigate and delve further into
the experience to discover the device's many qualities.
The campaign launch coincided with the Mobile World Congress, the mobile
sector's most important event. "Our strategy has sought to combine coverage and
affinity, by putting innovation first to highlight and show users in a simple
and up close way all the benefits and features of the Galaxy Note II," said
Xiana González Rivera, Media Supervisor at Starcom.
"Formats like the SideKick with its large display area, allow users to navigate
what interests them, yielding greater brand visibility and user engagement. We
believe that for Samsung, a company that always focuses on innovation and
creativity in its advertising actions, the SideKick has worked for them. The
SideKick is one of the most impactful IAB Rising Stars," said Manuel Ferreiro,
Creative Team Leader at DG MediaMind.
The SideKick format enabled Samsung to show off the different aspects of the
Note II. Users experience the device's many features such as: Multi Window, Air
View, Easy Clip, Best Face, Paper Artist, and Amazing Display and Maximum
Performance. Users can also share the ad to Facebook, Twitter, YouTube and
LinkedIn, all without leaving the website.
View demo here
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Source: MediaMind via Thomson Reuters ONE